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个人介绍
【19下】管理经济学
主讲教师:邱向东
课程编号:
J5440S0104
课程介绍
课程章节
1
Introduction
1.1
Managerial Decision Making
1.2
Economic Models
2
Supply and Demand
2.1
Demand
2.2
Supply
2.3
Market Equilibrium
2.4
Shocks to the Equilibrium
2.5
Effects of Government Interventions
2.6
When to Use the Supply-and-Demand Model
3
Empirical Methods for Demand Analysis
3.1
Elasticity
3.2
Regression Analysis
3.3
Properties and Statistical Significance of Estimated Coefficients
3.4
Regression Specification
3.5
Forecasting
4
Consumer Choice
4.1
Consumer Preferences
4.2
Utility
4.3
The Budget Constraint
4.4
Constrained Consumer Choice
4.5
Deriving Demand Curves
4.6
Behavioral Economics
5
Production
5.1
Production Functions
5.2
Short-Run Production
5.3
Long-Run Production
5.4
Returns to Scale
5.5
Productivity and Technological Change
6
Costs
6.1
The Nature of Costs
6.2
Short-Run Costs
6.3
Long-Run Costs
6.4
The Learning Curve
6.5
The Costs of Producing Multiple Goods
7
Firm Organization and Market Structure
7.1
Ownership and Governance of Firms
7.2
Profit Maximization
7.3
Owners’ Versus Managers’ Objectives
7.4
The Make or Buy Decision
7.5
Market Structure
8
Competitive Firms and Markets
8.1
Perfect Competition
8.2
Competition in the Short Run
8.3
Competition in the Long Run
8.4
Competition Maximizes Economic Well-Being
9
Monopoly
9.1
Monopoly Profit Maximization
9.2
Market Power
9.3
Market Failure Due to Monopoly Pricing
9.4
Causes of Monopoly
9.5
Advertising
9.6
Networks, Dynamics, and Behavioral Economics
10
Pricing with Market Power
10.1
Conditions for Price Discrimination
10.2
Perfect Price Discrimination
10.3
Group Price Discrimination
10.4
Nonlinear Price Discrimination
10.5
Two-Part Pricing
10.6
Bundling
10.7
Peak-Load Pricing
11
Oligopoly and Monopolistic Competition
11.1
Cartels
11.2
Cournot Oligopoly
11.3
Bertrand Oligopoly
11.4
Monopolistic Competition
12
Game Theory and Business Strategy
12.1
Oligopoly Games
12.2
Types of Nash Equilibria
12.3
Information and Rationality
12.4
Bargaining
12.5
Auctions
13
Strategies over Time
13.1
Repeated Games
13.2
Sequential Games
13.3
Deterring Entry
13.4
Cost Strategies
13.5
Disadvantages of Moving First
13.6
Behavioral Game Theory
14
Managerial Decision Making Under Certainty
14.1
Assessing Risk
14.2
Attitudes Toward Risk
14.3
Reducing Risk
14.4
Investing Under Uncertainty
14.5
Behavioral Economics and Uncertainty
15
Asymmetric Information
15.1
Adverse Selection
15.2
Reducing Adverse Selection
15.3
Moral Hazard
15.4
Using Contracts to Reduce Moral Hazard
15.5
Using Monitoring to Reduce Moral Hazard
16
Government and Business
16.1
Market Failure and Government Policy
16.2
Regulation of Imperfectly Competitive Markets
16.3
Antitrust Law and Competition Policy
16.4
Externalities
16.5
Open-Access, Club, and Public Goods
16.6
Intellectual Property
17
Global Business
17.1
Reasons for International Trade
17.2
Exchange Rates
17.3
International Trade Policies
17.4
Multinational Enterprises
17.5
Outsourcing
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