目录

  • 1 Introduction
    • 1.1 Managerial Decision Making
    • 1.2 Economic Models
  • 2 Supply and Demand
    • 2.1 Demand
    • 2.2 Supply
    • 2.3 Market Equilibrium
    • 2.4 Shocks to the Equilibrium
    • 2.5 Effects of Government Interventions
    • 2.6 When to Use the Supply-and-Demand Model
  • 3 Empirical Methods for Demand Analysis
    • 3.1 Elasticity
    • 3.2 Regression Analysis
    • 3.3 Properties and Statistical Significance of Estimated Coefficients
    • 3.4 Regression Specification
    • 3.5 Forecasting
  • 4 Consumer Choice
    • 4.1 Consumer Preferences
    • 4.2 Utility
    • 4.3 The Budget Constraint
    • 4.4 Constrained Consumer Choice
    • 4.5 Deriving Demand Curves
    • 4.6 Behavioral Economics
  • 5 Production
    • 5.1 Production Functions
    • 5.2 Short-Run Production
    • 5.3 Long-Run Production
    • 5.4 Returns to Scale
    • 5.5 Productivity and Technological Change
  • 6 Costs
    • 6.1 The Nature of Costs
    • 6.2 Short-Run Costs
    • 6.3 Long-Run Costs
    • 6.4 The Learning Curve
    • 6.5 The Costs of Producing Multiple Goods
  • 7 Firm Organization and Market Structure
    • 7.1 Ownership and Governance of Firms
    • 7.2 Profit Maximization
    • 7.3 Owners’ Versus Managers’ Objectives
    • 7.4 The Make or Buy Decision
    • 7.5 Market Structure
  • 8 Competitive Firms and Markets
    • 8.1 Perfect Competition
    • 8.2 Competition in the Short Run
    • 8.3 Competition in the Long Run
    • 8.4 Competition Maximizes Economic Well-Being
  • 9 Monopoly
    • 9.1 Monopoly Profit Maximization
    • 9.2 Market Power
    • 9.3 Market Failure Due to Monopoly Pricing
    • 9.4 Causes of Monopoly
    • 9.5 Advertising
    • 9.6 Networks, Dynamics, and Behavioral Economics
  • 10 Pricing with Market Power
    • 10.1 Conditions for Price Discrimination
    • 10.2 Perfect Price Discrimination
    • 10.3 Group Price Discrimination
    • 10.4 Nonlinear Price Discrimination
    • 10.5 Two-Part Pricing
    • 10.6 Bundling
    • 10.7 Peak-Load Pricing
  • 11 Oligopoly and Monopolistic Competition
    • 11.1 Cartels
    • 11.2 Cournot Oligopoly
    • 11.3 Bertrand Oligopoly
    • 11.4 Monopolistic Competition
  • 12 Game Theory and Business Strategy
    • 12.1 Oligopoly Games
    • 12.2 Types of Nash Equilibria
    • 12.3 Information and Rationality
    • 12.4 Bargaining
    • 12.5 Auctions
  • 13 Strategies over Time
    • 13.1 Repeated Games
    • 13.2 Sequential Games
    • 13.3 Deterring Entry
    • 13.4 Cost Strategies
    • 13.5 Disadvantages of Moving First
    • 13.6 Behavioral Game Theory
  • 14 Managerial Decision Making Under Certainty
    • 14.1 Assessing Risk
    • 14.2 Attitudes Toward Risk
    • 14.3 Reducing Risk
    • 14.4 Investing Under Uncertainty
    • 14.5 Behavioral Economics and Uncertainty
  • 15 Asymmetric Information
    • 15.1 Adverse Selection
    • 15.2 Reducing Adverse Selection
    • 15.3 Moral Hazard
    • 15.4 Using Contracts to Reduce Moral Hazard
    • 15.5 Using Monitoring to Reduce Moral Hazard
  • 16 Government and Business
    • 16.1 Market Failure and Government Policy
    • 16.2 Regulation of Imperfectly Competitive Markets
    • 16.3 Antitrust Law and Competition Policy
    • 16.4 Externalities
    • 16.5 Open-Access, Club, and Public Goods
    • 16.6 Intellectual Property
  • 17 Global Business
    • 17.1 Reasons for International Trade
    • 17.2 Exchange Rates
    • 17.3 International Trade Policies
    • 17.4 Multinational Enterprises
    • 17.5 Outsourcing
Oligopoly Games

Oligopoly Games: This first section presents a series of games that use the models from the previous chapter as inspiration.  Each of the games is an example of a social dilemma, a game in which players each following their own best interest leads to a suboptimal outcome.  Chances are that if students have been exposed to any game theory in the past it has been a quick mention of a game of this type, likely the famous Prisoners’ Dilemma or something similar.

 

There are two very important issues to emphasize at the outset.  First is the idea that payoffs represent everything that the players care about, and we assume that they seek to maximize their payoff in absolute, as opposed to relative, terms.  Students are often focused on the idea of ‘winning’ the game by getting a higher payoff than their opponent.  There is nothing wrong with considering relative payoffs, but it is important for everyone to be on the same page and the convention in game theory is to view payoffs from an absolute perspective, at least for now.  The second thing to be very careful about when introducing students to games is to make sure they understand that a row player picks rows and a column player picks columns.  The figures in the text are helpful in this regard with differences in shading and location of the payoff numbers.  It is wise to do a few more simple examples early on than one might think necessary.

 

The two important operational considerations in this section are dominant strategies and best responses.  It is typically helpful to students to point out that identifying a best response is really just answering a series of ‘what if’ questions.  What if my opponent picks the top row?  What would be the best thing for me to do?  It is then obvious to most students that a dominant strategy exists when a player answers these ‘what if’ questions the same way in all scenarios.