目录

  • 1 Introduction
    • 1.1 Managerial Decision Making
    • 1.2 Economic Models
  • 2 Supply and Demand
    • 2.1 Demand
    • 2.2 Supply
    • 2.3 Market Equilibrium
    • 2.4 Shocks to the Equilibrium
    • 2.5 Effects of Government Interventions
    • 2.6 When to Use the Supply-and-Demand Model
  • 3 Empirical Methods for Demand Analysis
    • 3.1 Elasticity
    • 3.2 Regression Analysis
    • 3.3 Properties and Statistical Significance of Estimated Coefficients
    • 3.4 Regression Specification
    • 3.5 Forecasting
  • 4 Consumer Choice
    • 4.1 Consumer Preferences
    • 4.2 Utility
    • 4.3 The Budget Constraint
    • 4.4 Constrained Consumer Choice
    • 4.5 Deriving Demand Curves
    • 4.6 Behavioral Economics
  • 5 Production
    • 5.1 Production Functions
    • 5.2 Short-Run Production
    • 5.3 Long-Run Production
    • 5.4 Returns to Scale
    • 5.5 Productivity and Technological Change
  • 6 Costs
    • 6.1 The Nature of Costs
    • 6.2 Short-Run Costs
    • 6.3 Long-Run Costs
    • 6.4 The Learning Curve
    • 6.5 The Costs of Producing Multiple Goods
  • 7 Firm Organization and Market Structure
    • 7.1 Ownership and Governance of Firms
    • 7.2 Profit Maximization
    • 7.3 Owners’ Versus Managers’ Objectives
    • 7.4 The Make or Buy Decision
    • 7.5 Market Structure
  • 8 Competitive Firms and Markets
    • 8.1 Perfect Competition
    • 8.2 Competition in the Short Run
    • 8.3 Competition in the Long Run
    • 8.4 Competition Maximizes Economic Well-Being
  • 9 Monopoly
    • 9.1 Monopoly Profit Maximization
    • 9.2 Market Power
    • 9.3 Market Failure Due to Monopoly Pricing
    • 9.4 Causes of Monopoly
    • 9.5 Advertising
    • 9.6 Networks, Dynamics, and Behavioral Economics
  • 10 Pricing with Market Power
    • 10.1 Conditions for Price Discrimination
    • 10.2 Perfect Price Discrimination
    • 10.3 Group Price Discrimination
    • 10.4 Nonlinear Price Discrimination
    • 10.5 Two-Part Pricing
    • 10.6 Bundling
    • 10.7 Peak-Load Pricing
  • 11 Oligopoly and Monopolistic Competition
    • 11.1 Cartels
    • 11.2 Cournot Oligopoly
    • 11.3 Bertrand Oligopoly
    • 11.4 Monopolistic Competition
  • 12 Game Theory and Business Strategy
    • 12.1 Oligopoly Games
    • 12.2 Types of Nash Equilibria
    • 12.3 Information and Rationality
    • 12.4 Bargaining
    • 12.5 Auctions
  • 13 Strategies over Time
    • 13.1 Repeated Games
    • 13.2 Sequential Games
    • 13.3 Deterring Entry
    • 13.4 Cost Strategies
    • 13.5 Disadvantages of Moving First
    • 13.6 Behavioral Game Theory
  • 14 Managerial Decision Making Under Certainty
    • 14.1 Assessing Risk
    • 14.2 Attitudes Toward Risk
    • 14.3 Reducing Risk
    • 14.4 Investing Under Uncertainty
    • 14.5 Behavioral Economics and Uncertainty
  • 15 Asymmetric Information
    • 15.1 Adverse Selection
    • 15.2 Reducing Adverse Selection
    • 15.3 Moral Hazard
    • 15.4 Using Contracts to Reduce Moral Hazard
    • 15.5 Using Monitoring to Reduce Moral Hazard
  • 16 Government and Business
    • 16.1 Market Failure and Government Policy
    • 16.2 Regulation of Imperfectly Competitive Markets
    • 16.3 Antitrust Law and Competition Policy
    • 16.4 Externalities
    • 16.5 Open-Access, Club, and Public Goods
    • 16.6 Intellectual Property
  • 17 Global Business
    • 17.1 Reasons for International Trade
    • 17.2 Exchange Rates
    • 17.3 International Trade Policies
    • 17.4 Multinational Enterprises
    • 17.5 Outsourcing
Market Equilibrium

Market Equilibrium: If there is one result that students are likely to recall from past coursework, it is the fact that the intersection of the supply and demand curves marks the equilibrium point in the market.  Despite this familiarity, however, it is important to take the time to work through any parts of the discussion that are new (e.g. solving for equilibrium price and quantity algebraically).  

 

It is often easiest to remind students of why the intersection of supply and demand is the equilibrium by considering prices that are both higher and lower.  Label the (potential) equilibrium price in the diagram and then ask students to think about high prices (those above this proposed value) and low prices (those below this value).  It should be relatively easy for students to recall and see that at high prices there is a surplus where quantity supplied exceeds quantity demanded.  It also should be relatively easy for them to suggest that prices should fall in this circumstance.  Likewise, at low prices there will be a shortage as quantity demanded exceeds quantity supplied.  This disequilibrium should lead to rising prices.  This leaves only the point where quantity supplied equals quantity demanded as the spot where there is no market pressure for prices to rise or fall, i.e. the market is in equilibrium.