主讲教师:贺琳
第2期
| 学校: | ****** |
| 开课院系: | 商学院 |
| 专业大类: | 管理类 |
| 开课专业: | 工商管理、国际商务、企业管理 |
| 课程英文名称: | Multinational Management |
| 课程编号: | ****** |
| 学分: | 3 |
| 课时: | 54 |
《国际企业管理(全英文)》课程,通过阐述有关跨国经营管理方面的基本知识,介绍外国直接投资的动态和跨国公司的发展现状,使学生熟悉和理解企业跨国经营的有关概念,掌握跨国公司运作与管理中的一般规律、基本原理和相关技能。本课程实施双语授课,结合课程内容特点,将“知识传授”与“价值引领”相结合,将政治认同构建、国家情怀、文化素养等思政元素融入课程设计中,鼓励学生抓住新时机,实现个人价值,促使学生在国际视野中更加了解国情,树立文化自信、彰显民族自豪感。
| 课程章节 | | 文件类型 | | 修改时间 | | 大小 | | 备注 | |
| 1.1 课程介绍文档 |
文档
.pdf
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2023-09-13 | 120.58KB | ||
| 1.2 课程思政优秀案例 |
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2023-09-13 | 1.58MB | ||
| 2.1 中文教学大纲 |
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2023-09-13 | 187.58KB | ||
| 2.2 最近一学期教案 |
文档
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2023-09-13 | 110.20KB | ||
| 3.1 Covid-19 and Globalization |
文档
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2023-09-13 | 3.44MB | ||
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文档
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2023-09-13 | 3.82MB | |||
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2023-09-13 | -- | |||
| 3.2 Chinese Multinational Company |
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2023-09-13 | 57.83MB | ||
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文档
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2023-09-13 | 1.87MB | |||
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2023-09-13 | 845.81KB | |||
| 4.1 What is culture? |
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2023-09-13 | 16.37MB | ||
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2023-09-13 | 217.21KB | |||
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2023-09-13 | -- | |||
| 4.2 Levels of culture |
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2023-09-13 | 2.06MB | ||
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2023-09-13 | 30.91MB | |||
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2023-09-13 | 882.00KB | |||
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| 4.2.1 Hofstede model of national culture |
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2023-09-13 | 3.98MB | ||
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2023-09-13 | 2.64MB | |||
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2023-09-13 | 560.27KB | |||
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2023-09-13 | 1.35MB | |||
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2023-09-13 | 719.50KB | |||
| 4.2.2 Caveats and cautions |
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2023-09-13 | 8.16MB | ||
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2023-09-13 | 816.00KB | |||
| 5.1 Generic Strategy |
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2023-09-13 | 535.40MB | ||
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文档
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2023-09-13 | 6.21MB | |||
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2023-09-13 | 1.92MB | |||
| 5.2 IKEA case study and low-cost leadership |
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2023-09-13 | 488.25MB | ||
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文档
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2023-09-13 | 1.94MB | |||
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2023-09-13 | 2.11MB | |||
| 5.3 Airbus-Boeing Case study and differentiation |
视频
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2023-09-13 | 354.44MB | ||
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文档
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2023-09-13 | 1.56MB | |||
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2023-09-13 | 1.16MB | |||
| 5.4 Value chain analysis |
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2023-09-13 | 6.03MB | ||
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2023-09-13 | 4.73MB | |||
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文档
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2023-09-13 | 777.71KB | |||
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2023-09-13 | 96.50KB | |||
| 6.1 Multinational strategies |
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2023-09-13 | 7.34MB | ||
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2023-09-13 | 723.50KB | |||
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2023-09-13 | 982.18KB | |||
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| 6.2 Entry mode strategies: content and formulation |
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2023-09-13 | 604.98KB | ||
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视频
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2023-09-13 | 18.52MB | |||
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2023-09-13 | 1.63MB | |||
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| 7.1 International business ethics |
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2023-09-13 | 526.96KB | ||
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视频
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2023-09-13 | 20.31MB | |||
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2023-09-13 | 645.50KB | |||
| 7.2 Social responsibility |
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2023-09-13 | 324.73KB | ||
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视频
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2023-09-13 | 5.81MB | |||
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2023-09-13 | 8.97MB | |||
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2023-09-13 | 941.50KB | |||
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| 7.3 National differences in business ethics and social responsibility |
文档
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2023-09-13 | 253.33KB | ||
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文档
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2023-09-13 | 889.50KB | |||
| 8.1 The nature of organizational design |
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2023-09-13 | 642.72KB | ||
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视频
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2023-09-13 | 4.27MB | |||
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2023-09-13 | 712.00KB | |||
| 8.2 Critical decision points in global marketing |
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2023-09-13 | 121.24KB | ||
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2023-09-13 | 589.30KB | |||
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2023-09-13 | 22.56MB | |||
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文档
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2023-09-13 | 571.50KB | |||
| 8.3 Global Production and Supply-Chain Management |
文档
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2023-09-13 | 278.53KB | ||
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视频
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2023-09-13 | 8.19MB | |||
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文档
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2023-09-13 | 1.79MB | |||
| 8.4 Knowledge management |
视频
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2023-09-13 | 10.30MB | ||
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文档
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2023-09-13 | 688.00KB | |||
| 9.1 Business Entrepreneurship across Borders |
文档
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2023-09-13 | 10.22MB | ||
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文档
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2023-09-13 | 7.04MB | |||
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视频
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2023-09-13 | 8.38MB | |||
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文档
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2023-09-13 | 3.18MB | |||
| 9.2 From Entrepreneurship to Born-Global Firms |
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2023-09-13 | 705.79KB | ||
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视频
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2023-09-13 | 5.22MB | |||
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文档
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2023-09-13 | 1.27MB | |||
| 9.3 Regional Economic Integration |
文档
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2023-09-13 | 218.35KB | ||
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视频
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2023-09-13 | 14.86MB | |||
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文档
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2023-09-13 | 700.00KB | |||
| 10.1 Multinational managers |
视频
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2023-09-13 | 5.69MB | ||
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文档
.ppt
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2023-09-13 | 758.50KB | |||
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附件
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2023-09-13 | -- | |||
| 10.2 The Global War for Talent |
视频
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2023-09-13 | 28.53MB | ||
| 10.3 Effective Selection and Placement Strategies |
文档
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2023-09-13 | 333.22KB | ||
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文档
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2023-09-13 | 176.00KB | |||
| 11.1 The basics of cross-cultural communication |
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2023-09-13 | 56.10KB | ||
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视频
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2023-09-13 | 11.30MB | |||
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文档
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2023-09-13 | 576.00KB | |||
| 11.2 International negotiation |
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2023-09-13 | 11.20MB | ||
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2023-09-13 | 11.20MB | |||
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2023-09-13 | 9.37MB | |||
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2023-09-13 | 14.85MB | |||
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文档
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2023-09-13 | 578.50KB | |||
| 11.2.1 Types of negotiation |
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2023-09-13 | 102.24KB | ||
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2023-09-13 | 18.34MB | |||
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2023-09-13 | 32.34MB | |||
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文档
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2023-09-13 | 221.34KB | |||
| 11.2.2 Basic guidelines to negotiation |
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2023-09-13 | 35.83MB | ||
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2023-09-13 | 42.19MB | |||
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2023-09-13 | 32.34MB | |||
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2023-09-13 | 85.38KB | |||
| 12.1 作业(见图表指示) |
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2023-09-13 | 20.43MB | ||
| 12.2 考查试题 |
文档
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2023-09-13 | 401.56KB |