6.2 International expension entry mode
Key Takeaways
LEARNING OBJECTIVES
Describe the five common international-expansion entry modes.
Know the advantages and disadvantages of each entry mode.
Understand the dynamics among the choice of different entry modes.
The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing.
Which entry mode a firm chooses also depends on the firm’s size, financial strength, and the economic and regulatory conditions of the target country. A small firm will likely begin with an export strategy. Large firms or firms with deep pockets might begin with an acquisition to gain quick access or to achieve economies of scale. If the target country has sound rule of law and strong adherence to business contracts, licensing, franchising, or partnerships may be middle-of-the-road approaches that are neither riskier nor more expensive than the other options.
材料阅读: International expension entry mode
视频: Basic entry mode strategies
课件分享: Multinational entry mode strategies
