目录

  • 1 课程介绍
    • 1.1 课程介绍文档
    • 1.2 课程思政优秀案例
  • 2 教学大纲
    • 2.1 中文教学大纲
    • 2.2 最近一学期教案
  • 3 Chapter 1 Multinational Management in a Changing World
    • 3.1 Covid-19 and Globalization
    • 3.2 Chinese Multinational Company
  • 4 Chapter 2 Culture and Multinational Management
    • 4.1 What is culture?
    • 4.2 Levels of culture
      • 4.2.1 Hofstede model of national culture
      • 4.2.2 Caveats and cautions
  • 5 Chapter 3 Strategic Management in the Multinational Company
    • 5.1 Generic Strategy
    • 5.2 IKEA case study and low-cost leadership
    • 5.3 Airbus-Boeing Case study and differentiation
    • 5.4 Value chain analysis
  • 6 Chapter 4 Multinational and Entry-mode Strategies
    • 6.1 Multinational strategies
    • 6.2 Entry mode strategies: content and formulation
  • 7 Chapter 5 Business  Ethics and Social Responsibility
    • 7.1 International business ethics
    • 7.2 Social responsibility
    • 7.3 National differences in business ethics and social responsibility
  • 8 Chapter 6 Organizational Designs for Multinational Companies
    • 8.1 The nature of organizational design
    • 8.2 Critical decision points in global marketing
    • 8.3 Global Production and Supply-Chain Management
    • 8.4 Knowledge management
  • 9 Chapter 7 Global Entrepreneurship and Intrapreneurship
    • 9.1 Business Entrepreneurship across Borders
    • 9.2 From Entrepreneurship to Born-Global Firms
    • 9.3 Regional Economic Integration
  • 10 Chapter 8 International Human Resource Management
    • 10.1 Multinational managers
    • 10.2 The Global War for Talent
    • 10.3 Effective Selection and Placement Strategies
  • 11 Chapter 9 International Negotiation and Cross-cultural Communication
    • 11.1 The basics of cross-cultural communication
    • 11.2 International negotiation
      • 11.2.1 Types of negotiation
      • 11.2.2 Basic guidelines to negotiation
  • 12 Exercise
    • 12.1 作业(见图表指示)
    • 12.2 考查试题
最近一学期教案

                                 最近一学期课程教案

    The International Management course focuses on the opportunities and challenges created by globalisation. It examines a series of cross-cultural and management issues related to management in an international marketplace. The aim of this course is to enable students to analyse and understand the opportunities and challenges that companies face when expanding their activities internationally and when dealing with international competitors in their home markets. Special attention is placed upon the different tools and analytic competences available to the different specialised managerial roles when competing internationally. 

    The course comprises three segments. The first builds a better understanding of the challenges in the international environment. It focuses on the analysis of country differences in political economy and political risks as well as cultural and social heterogeneities. In this segment, the course covers the major facets of the international management environment (legal, political, economic and cultural). The central debates surrounding the cultural construct, formal and informal institutions, economic development and regional integrations are presented in class, along with the major frameworks that have been used to describe these phenomena. 

   Students are exposed to a range of ideas about cultural values in different nations and learn how those values influence management and organisational practices


 最近一学期课程教案文档: