目录

  • 1 课程介绍
    • 1.1 课程介绍文档
    • 1.2 课程思政优秀案例
  • 2 教学大纲
    • 2.1 中文教学大纲
    • 2.2 最近一学期教案
  • 3 Chapter 1 Multinational Management in a Changing World
    • 3.1 Covid-19 and Globalization
    • 3.2 Chinese Multinational Company
  • 4 Chapter 2 Culture and Multinational Management
    • 4.1 What is culture?
    • 4.2 Levels of culture
      • 4.2.1 Hofstede model of national culture
      • 4.2.2 Caveats and cautions
  • 5 Chapter 3 Strategic Management in the Multinational Company
    • 5.1 Generic Strategy
    • 5.2 IKEA case study and low-cost leadership
    • 5.3 Airbus-Boeing Case study and differentiation
    • 5.4 Value chain analysis
  • 6 Chapter 4 Multinational and Entry-mode Strategies
    • 6.1 Multinational strategies
    • 6.2 Entry mode strategies: content and formulation
  • 7 Chapter 5 Business  Ethics and Social Responsibility
    • 7.1 International business ethics
    • 7.2 Social responsibility
    • 7.3 National differences in business ethics and social responsibility
  • 8 Chapter 6 Organizational Designs for Multinational Companies
    • 8.1 The nature of organizational design
    • 8.2 Critical decision points in global marketing
    • 8.3 Global Production and Supply-Chain Management
    • 8.4 Knowledge management
  • 9 Chapter 7 Global Entrepreneurship and Intrapreneurship
    • 9.1 Business Entrepreneurship across Borders
    • 9.2 From Entrepreneurship to Born-Global Firms
    • 9.3 Regional Economic Integration
  • 10 Chapter 8 International Human Resource Management
    • 10.1 Multinational managers
    • 10.2 The Global War for Talent
    • 10.3 Effective Selection and Placement Strategies
  • 11 Chapter 9 International Negotiation and Cross-cultural Communication
    • 11.1 The basics of cross-cultural communication
    • 11.2 International negotiation
      • 11.2.1 Types of negotiation
      • 11.2.2 Basic guidelines to negotiation
  • 12 Exercise
    • 12.1 作业(见图表指示)
    • 12.2 考查试题
Covid-19 and Globalization

                                     3.1  Covid-19 and Globalization

Key Takeaways

Globalization, already slowing before the COVID-19 pandemic, will likely take multiple hits in its wake. The pandemic and health emergency measures introduced will lead to a prolonged recession, which will be worse than the one experienced in 2009.But will the impact be strong enough to turn an already ongoing post-Global Financial Crisis (GFC) ‘slowbalization’ into outright deglobalization?

One should always be careful not to extrapolate long-term implications from single big events. We live in a very complex and interconnected world, and some of the long-term implications of massive events such as COVID-19 are very uncertain. What is certain is that—as has been the case with every major crisis in the past—there will be winners and losers. We therefore explore the key drivers of globalization, analyze the impact that COVID-19 might have


讨论 1:What do you think are the demerits of MNCs?


视频 1: Interpreting data (技能tip) 【授课教师录制】


课件分享:Covid-19 and globalization


讨论 2:Will covid-19  kill globalization?


视频 2:Covid-19 and Globalization【授课教师录制】


补充阅读:Will covid-19 have a lasting impact on globalization?