科研简介详见：https://orcid.org/0009-0004-7287-4978。《市场营销学》专任教师，近二十年教授该课程经验，与时俱进不断升级营销实践案例。拜见过“营销学之父”菲利普.科特勒本尊，清华大学营销学博导郑毓煌（福建仙游人）教授，“科特勒大师传承人”项目导师，世界营销名人堂中国区评委。

Teaching consists of three hours per week. It is vital that you attend the lectures and seminars. The module has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international management. To achieve the above aims of the module the pattern of study will be as follows:

1. Lectures/Discussions

2. Case Studies

The case studies will be provided at the start of the module. You will work i syndicate groups of 6-8 members, to analyse the case studies. Over the duration of the module, it is likely that you will be required to present your groups’ solutions to at least one case study to the rest of the class.

3. Individual Reading and Study

You are responsible for driving, planning and securing individual-level learning, and translating this into rewarding learning outcomes. If you do not put in the work, you will gain little knowledge as you emerge from the module. Let us hope you will invest the time expend the energy to activate and facilitate your learning; enjoy the process; and maximise the returns on your learning effort.

Learn, however, calls for more than mere reading, listening, discussing and debating. You are strongly encouraged to allow time to pause for thought and to reflect on key concepts, theories and techniques, as you come to familiarise yourself with the fundamentals and toolkit of marketing. You should try to critique learned materials and to consider how to select, adapt and interpret concepts, theories and tools to wide ranging marketing situations.

Core text book:

Cary Armstrong, Philip Kotler.,et al. (2024.6). "Marketing", 13th edition. Publisher: Pearson Education.

Philip R. Cateora.,et al. (2024.7). "International Marketing", 18th edition. Publisher: Mc Graw Hill.

Further Recommended Textbooks:

1. 《科学营销》郑毓煌，2023.3, 中信出版集团.

2. 《科特勒营销全书》张乐，2019.3, 辽海出版社.

3.《国际营销》[美]约翰·格雷厄姆等，2013.3，中国人民大学出版社.

4. Hooley, G.J., Piercy, N.F. & Nicoulaud, B. (2011). Marketing Strategy and Competitive Positioning, 5 th edition. FT Prentice Hall International/Pearson.

The following assessment strategies are used within this module:

1. Periodical Test

There are 2 periodical tests (include a mid-term test) in this semester, please check the following table for detail.

2. Group work

Students should be divided into 6 groups and 4-5 members for each. A case or some requirements will be issued for each topic and you have 1 week’s time to prepare your creative thinking and wonderful views of each topic. You should formulate your ideas into a 6mins talk with some appropriate slides. Please check the following table for detail.

3. Final Test

The final test will take place in the end of this semester.

Then, your final mark (M) of this course will be:

M = Participation * 10% + average mark of group work *30% +

       homework * 5% + mid-term test * 15% + final test * 40%