市场研究
西安外国语大学-网络学习社区
主讲教师：常亮
- 1 课程导言
- 2 Introduction to Marketing Research
- 3 Defining the Problem and Research Objectives
- 4 Research Design
- 5 Secondary Data and Packaged Information（自学）
- 6 Qualitative Research Techniques
- 7 Evaluating Survey Data Collection Methods（自学）
- 8 Designing the Questionnaire
- 9 Selecting the Sample
- 10 Determing the Size of a Sample
- 11 Dealing with Field Work（自学）
- 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
- 13 Implementing Basic Differences Tests
- 14 Making Use of Associations Tests
- 15 Understanding Regression Analysis Basics
- 16 The Research Report