职称：讲师
单位：苏州旅游与财经高等职业技术学校
部门：商贸系
◆
◆
个人介绍
主讲教师：陈思聪
教师团队：共5位
- 陈思聪
- 刘成琦
- 胡传迅
- 孙彦
- 张艳
第4期
| 学校： | 苏州旅游与财经高等职业技术学校 |
| 开课院系： | 商贸系 |
| 专业大类： | 财经商贸类 |
| 开课专业： | 电子商务（530701） |
| 课程英文名称： | E-commerce Store Operation and Promotion |
| 课程编号： | 10501SM4009 |
| 学分： | 6 |
| 课时： | 102 |
《电子商务运营》课程介绍
《电子商务运营》（课程编码：10501SM4009）是五年制高职电子商务专业的核心课程。课程旨在培养学生掌握电子商务运营的核心技能和策略。本课程深入探讨电子商务的基础理念，解析电子商务模式、平台选择、产品定位、市场推广、客户服务以及物流配送等关键环节。学生将通过本课程，学习如何运用互联网思维去规划和管理电子商务活动，了解并掌握电子商务运营中的市场分析、竞争策略、用户体验优化等方面的知识和技能。
《电子商务运营》按照生产实际和岗位需求来设计模块化课程并且注重融入创新意识和数字素养等思政元素。包括认识电商运营、开店基础、店铺管理基础、店铺运营基础以及店铺推广基础等多个模块。通过学习，学生将能够理解电子商务运营的全流程管理，包括商品上架、促销活动策划、订单处理、物流配送以及售后服务等。此外，课程注重融入课程思政的元素，例如培养学生社会责任感、诚信公正、法制意识、文化自信与民族自豪感、创新创业精神以及劳动教育与团队合作意识等方面的素养。
教师团队
课程评价
教学资源
| 课程章节 | | 文件类型 | | 修改时间 | | 大小 | | 备注 | |
| 1.1 1-1网店开设前期准备 |
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2025-09-03 | 1.33MB | ||
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2025-09-03 | 5.39MB | |||
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2025-09-03 | 37.14MB | |||
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2025-09-03 | 13.31MB | |||
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2025-09-03 | 15.07MB | |||
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2025-09-03 | 231.14KB | |||
| 1.2 1-2网店申请与设置 |
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2025-09-03 | 1.33MB | ||
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2025-09-03 | 3.80MB | |||
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2025-09-03 | 48.54MB | |||
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2025-09-03 | 10.89MB | |||
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2025-09-03 | 231.14KB | |||
| 1.3 1-3网店运营模式的选择 |
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2025-09-03 | 1.33MB | ||
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2025-09-03 | 2.25MB | |||
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2025-09-03 | 68.04MB | |||
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2025-09-03 | 14.61MB | |||
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2025-09-03 | 231.14KB | |||
| 1.4 1-4开店平台的选择 |
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2025-09-03 | 1.33MB | ||
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2025-09-03 | 2.18MB | |||
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2025-09-03 | 35.03MB | |||
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2025-09-03 | 11.85MB | |||
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2025-09-03 | 231.14KB | |||
| 2.1 2-1网店商品主图设计与制作 |
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2025-09-03 | 2.01MB | ||
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2025-09-03 | 6.82MB | |||
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2025-09-03 | 134.04MB | |||
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2025-09-03 | 15.20MB | |||
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2025-09-03 | 6.04MB | |||
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2025-09-03 | 215.46KB | |||
| 2.2 2-2网店首页设计与装修 |
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2025-09-03 | 2.01MB | ||
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2025-09-03 | 7.24MB | |||
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2025-09-03 | 90.47MB | |||
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2025-09-03 | 9.89MB | |||
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2025-09-03 | 12.37MB | |||
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2025-09-03 | 215.46KB | |||
| 2.3 2-3商品详情页设计与装修 |
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2025-09-03 | 2.01MB | ||
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2025-09-03 | 6.17MB | |||
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2025-09-03 | 78.97MB | |||
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2025-09-03 | 6.02MB | |||
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2025-09-03 | 8.53MB | |||
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2025-09-03 | 14.50MB | |||
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2025-09-03 | 16.94MB | |||
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2025-09-03 | 215.46KB | |||
| 2.4 2-4移动端网店装修 |
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2025-09-03 | 2.01MB | ||
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2025-09-03 | 78.97MB | |||
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2025-09-03 | 17.44MB | |||
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2025-09-03 | 215.46KB | |||
| 2.5 2-5商品图片拍摄与店铺文案规划 |
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2025-09-03 | 2.01MB | ||
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2025-09-03 | 8.84MB | |||
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2025-09-03 | 3.00MB | |||
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2025-09-03 | 215.46KB | |||
| 3.1 3-1网店SEO认知 |
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2025-09-03 | 6.05MB | ||
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2025-09-03 | 6.34MB | |||
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2025-09-03 | 77.30MB | |||
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2025-09-03 | 8.76MB | |||
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2025-09-03 | 11.50MB | |||
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2025-09-03 | 200.14KB | |||
| 3.2 3-2商品标题编辑 |
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2025-09-03 | 6.05MB | ||
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2025-09-03 | 11.18MB | |||
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2025-09-03 | 100.39MB | |||
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文档
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2025-09-03 | 7.68MB | |||
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2025-09-03 | 8.13MB | |||
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2025-09-03 | 5.25MB | |||
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2025-09-03 | 200.14KB | |||
| 3.3 3-3商品发布 |
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2025-09-03 | 6.05MB | ||
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2025-09-03 | 5.36MB | |||
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视频
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2025-09-03 | 131.94MB | |||
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文档
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2025-09-03 | 7.62MB | |||
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2025-09-03 | 9.33MB | |||
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2025-09-03 | 200.14KB | |||
| 4.1 4-1微淘推广 |
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2025-09-03 | 3.02MB | ||
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2025-09-03 | 4.82MB | |||
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2025-09-03 | 15.54MB | |||
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文档
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2025-09-03 | 14.01MB | |||
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2025-09-03 | 194.10KB | |||
| 4.2 4-2直通车引流 |
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2025-09-03 | 3.02MB | ||
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2025-09-03 | 4.81MB | |||
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2025-09-03 | 12.89MB | |||
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2025-09-03 | 8.66MB | |||
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2025-09-03 | 14.63MB | |||
| 4.3 4-3钻石展位引流 |
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2025-09-03 | 3.02MB | ||
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2025-09-03 | 2.64MB | |||
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2025-09-03 | 13.33MB | |||
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2025-09-03 | 194.10KB | |||
| 4.4 4-4淘宝客引流 |
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2025-09-03 | 3.02MB | ||
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2025-09-03 | 6.02MB | |||
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2025-09-03 | 115.54MB | |||
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2025-09-03 | 12.39MB | |||
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2025-09-03 | 194.10KB | |||
| 4.5 4-5促销活动引流 |
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2025-09-03 | 3.02MB | ||
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2025-09-03 | 5.33MB | |||
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2025-09-03 | 5.97MB | |||
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2025-09-03 | 13.48MB | |||
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2025-09-03 | 194.10KB | |||
| 5.1 5-1微信营销 |
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2025-09-03 | 767.86KB | ||
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文档
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2025-09-03 | 7.20MB | |||
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2025-09-03 | 25.00MB | |||
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2025-09-03 | 6.11MB | |||
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2025-09-03 | 230.10KB | |||
| 5.2 5-2微博营销 |
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2025-09-03 | 767.86KB | ||
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2025-09-03 | 4.75MB | |||
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2025-09-03 | 18.74MB | |||
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2025-09-03 | 5.54MB | |||
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2025-09-03 | 230.10KB | |||
| 5.3 5-3社群营销 |
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2025-09-03 | 767.86KB | ||
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文档
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2025-09-03 | 5.34MB | |||
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2025-09-03 | 7.92MB | |||
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2025-09-03 | 5.61MB | |||
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2025-09-03 | 230.10KB | |||
| 6.1 6-1客户服务流程及岗前准备 |
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2025-09-03 | 915.97KB | ||
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文档
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2025-09-03 | 9.16MB | |||
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2025-09-03 | 3.85MB | |||
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文档
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2025-09-03 | 8.32MB | |||
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2025-09-03 | 12.74MB | |||
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2025-09-03 | 231.37KB | |||
| 6.2 6-2客户沟通技巧认知 |
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2025-09-03 | 915.97KB | ||
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文档
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2025-09-03 | 6.43MB | |||
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视频
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2025-09-03 | 80.27MB | |||
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文档
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2025-09-03 | 11.67MB | |||
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2025-09-03 | 231.37KB | |||
| 6.3 6-3售后问题处理 |
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2025-09-03 | 915.97KB | ||
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2025-09-03 | 8.80MB | |||
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2025-09-03 | 76.05MB | |||
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2025-09-03 | 10.38MB | |||
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2025-09-03 | 8.26MB | |||
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2025-09-03 | 231.37KB | |||
| 6.4 6-4客户关系管理 |
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2025-09-03 | 915.97KB | ||
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2025-09-03 | 5.91MB | |||
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2025-09-03 | 65.23MB | |||
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文档
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2025-09-03 | 10.21MB | |||
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2025-09-03 | 231.37KB | |||
| 7.1 7-1网店数据分析 |
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2025-09-03 | 3.65MB | ||
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2025-09-03 | 6.28MB | |||
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2025-09-03 | 5.15MB | |||
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2025-09-03 | 11.17MB | |||
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2025-09-03 | 6.18MB | |||
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2025-09-03 | 244.40KB | |||
| 7.2 7-2网店运营数据分析 |
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2025-09-03 | 3.65MB | ||
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2025-09-03 | 5.71MB | |||
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2025-09-03 | 261.17MB | |||
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2025-09-03 | 9.39MB | |||
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2025-09-03 | 8.10MB | |||
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2025-09-03 | 9.36MB | |||
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2025-09-03 | 244.40KB | |||
| 8.1.1 初识电商运营岗位 |
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2025-09-03 | 503.89KB | ||
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2025-09-03 | 80.57MB | |||
| 8.1.2 了解岗位工作内容 |
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2025-09-03 | 668.72KB | ||
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2025-09-03 | 63.66MB | |||
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2025-09-03 | 57.22MB | |||
| 8.2.1 淘宝开店流程 |
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2025-09-03 | 522.16KB | ||
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2025-09-03 | 13.57MB | |||
| 8.2.2 天猫开店流程 |
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2025-09-03 | 452.36KB | ||
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2025-09-03 | 434.84MB | |||
| 8.2.3 京东开店流程 |
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2025-09-03 | 617.57KB | ||
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2025-09-03 | 36.68MB | |||
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2025-09-03 | 52.41MB | |||
| 8.3.1 装修店铺 |
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2025-09-03 | 662.43KB | ||
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2025-09-03 | 42.98MB | |||
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2025-09-03 | 3.48MB | |||
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2025-09-03 | 50.16MB | |||
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2025-09-03 | 45.58MB | |||
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2025-09-03 | 44.84MB | |||
| 8.3.2 发布商品 |
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2025-09-03 | 528.27KB | ||
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2025-09-03 | 609.53MB | |||
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2025-09-03 | 114.19MB | |||
| 8.3.3 设置店铺软件及服务 |
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2025-09-03 | 470.40KB | ||
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2025-09-03 | 36.68MB | |||
| 8.4.1 运用淘宝营销工具 |
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2025-09-03 | 252.35MB | ||
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2025-09-03 | 259.90MB | |||
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2025-09-03 | 523.32KB | |||
| 8.4.2 开展客户群体推广 |
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2025-09-03 | 413.49KB | ||
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2025-09-03 | 37.37MB | |||
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2025-09-03 | 37.42MB | |||
| 8.4.3 开展内容营销 |
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2025-09-03 | 441.08KB | ||
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2025-09-03 | 765.48MB | |||
| 8.5.1 直通车推广 |
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2025-09-03 | 509.79KB | ||
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2025-09-03 | 33.91MB | |||
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2025-09-03 | 24.80MB | |||
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2025-09-03 | 591.70MB | |||
| 8.5.2 钻石展位推广 |
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2025-09-03 | 451.16KB | ||
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2025-09-03 | 42.29MB | |||
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2025-09-03 | 14.67MB | |||
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2025-09-03 | 14.16MB | |||
| 8.5.3 淘宝客推广 |
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2025-09-03 | 456.19KB | ||
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2025-09-03 | 115.54MB | |||
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2025-09-03 | 2.54MB | |||
| 8.6.1 网店CRM基础设置 |
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2025-09-03 | 616.43KB | ||
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2025-09-03 | 225.59MB | |||
| 8.6.2 开展新用户CRM营销 |
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2025-09-03 | 588.82KB | ||
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2025-09-03 | 46.71MB | |||
| 8.6.3 基于CRM原理的老客户运维 |
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2025-09-03 | 626.22KB | ||
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2025-09-03 | 54.06MB | |||
| 8.6.4 智能营销CRM 运维及效果 |
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2025-09-03 | 627.76KB | ||
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2025-09-03 | 46.71MB | |||
| 8.7.1 开展关键词推广 |
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2025-09-03 | 658.49KB | ||
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2025-09-03 | 128.77MB | |||
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2025-09-03 | 117.93MB | |||
| 8.7.2 开展定向推广与优化 |
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2025-09-03 | 531.03KB | ||
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2025-09-03 | 22.27MB | |||
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2025-09-03 | 109.75MB | |||
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2025-09-03 | 53.28MB | |||
| 8.7.3 推广内容管理 |
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2025-09-03 | 699.27KB | ||
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| 8.8.1 利用数据优化标题 |
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| 8.8.2 宝贝上下架优化 |
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| 8.8.3 认识影响SEO权重的维度 |
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| 8.8.4 实现关键词卡位 |
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| 8.8.5 数据化运营SEO |
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| 8.9.1 选择资源位 |
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| 8.9.2 创意制作及管理 |
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| 8.9.3 创建计划 |
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| 8.9.4 查看报表 |
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| 8.9.5 提高直通车推广技巧 |
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| 8.10.1 活动资源维护与新增 |
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| 8.10.2 主要活动报名 |
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| 8.10.3 店内活动策划 |
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| 8.11.1 大盘数据分析 |
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| 8.11.2 类目数据分析 |
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| 8.11.3 关键词数据分析 |
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| 8.11.4 人群数据分析 |
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| 8.12.1 属性数据分析 |
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| 8.12.2 竞品单品数据分析 |
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| 8.12.3 竞品店铺数据分析 |
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| 8.13.1 店铺核心数据分析 |
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| 8.13.2 推广数据分析 |
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文档 《电子商务运营》课程章节
2
