Chapter 1Hotel Basics
主讲教师:刘宇翔
《酒店管理概论》课程,是酒店管理专业和旅游管理专业的主干课程之一,本课程主要是对酒店这一实体内涵和外延进行介绍,对酒店运行规律进行描述,提出酒店管理的基础理论;并按酒店管理的逻辑思维,对酒店基础知识、酒店组织管理、服务质量管理、酒店主要部门管理、人力资源管理、市场营销、战略管理等进行阐述。通过本课程的学习,要求学生掌握现代酒店管理的基本理论,原则和方法;了解我国现代酒店业发展的现状与趋势,掌握我国现代酒店管理的基本业务与经营策略,吸收和借鉴发达国家的现代酒店经营方式和管理方法,为将来从事旅游、酒店及相关行业管理工作打下坚实的理论基础。通过课程教学培养既掌握酒店管理知识、具有服务意识和经营管理能力,富有专业意识和创新精神的高素质中高级应用型人才。培养热爱祖国,有家国情怀,具有批判思维和创新意识,对专业有深层次理解,有较强的职业认同度和职业信心的酒店管理应用型专门人才。
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| 1.1.1 What is hotel? |
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| 1.1.3 classification of hotels |
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| 1.1.3.1 饭店分类与等级 |
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| 1.1.4 Hotel Ratings |
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| 1.1.5 Basic Types of Hotel Properties |
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| 1.1.6 The components of hotel product |
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| 1.1.7 Hotel Product Characteristics |
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| 1.1.8 饭店业发展的历史 |
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| 1.2 Session 2 Hotel Function and Layout |
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| 2.1.1 what is organization |
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| 2.1.2 the elements of organizational structure |
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| 2.1.3 static principles of organizational design |
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| 2.1.3.1 饭店组织管理内容及原则 |
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| 2.2.4 federal system /multidivisional system |
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| 2.2.5 饭店组织制度 |
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| 2.3.1 hotel organization structure |
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| 2.3.2 how is a hotel organized ? |
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| 2.3.3 hotel organization structure innovation |
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| 2.3.3.1 饭店组织结构类型及创新 |
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| 3.1.1 role of management |
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| 3.1.2 the service strategy statement |
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| 3.1.3 developing the service statement |
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| 3.2.1 Guest Cycle |
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| 3.2.3 Training for Hospitality Management |
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| 3.3.1 what is quality |
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| 3.3.2 quality in service |
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| 3.3.3 The Most Important Dimensions of Service Quality |
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| 4.1.1 Responsibilities of General Manager |
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| 4.3 Examples of Best Practice in U.S. HOTEL Industry |
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| 5.1.1 the component of front office |
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| 5.1.3 Guest Services |
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2020-04-24 | 66.09MB | ||
| 5.1.4 accounting and data management |
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| 5.1.5 Establishing room rates |
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| 5.2.1 features of housekeeping department |
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2020-05-10 | 26.39MB | ||
| 5.2.2 management structure in Housekeeping Department |
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| 5.2.4 Hygiene Management of Guestrooms |
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| 5.2.5 management of reception service in housekeeping department |
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| 6.1.1 duties of food and beverage management |
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| 6.1.2 the types of food &beverage outlets |
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| 6.1.3 the organization design of food &beverage division |
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| 6.2.3 Select Table Size |
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| 6.2.4 Composing Your Menu |
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| 6.2.5 Design the Bar |
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| 7.1.1 Definition of Hotel Marketing |
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| 7.1.2 Charateristics of Hotel Marketing |
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| 7.2.1 content of hotel marketing management |
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| 7.2.3 Hotel Marketing Combination |
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| 7.3.1 what does a marketing department do |
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| 8.3.2 Selection |
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| 8.4.2 training types |
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| 8.5.2 Factors that Effect Motivation |
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| 9.1.3 strategic levels |
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| 9.1.4 Strategic management process |
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| 9.2.1 integration strategy |
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| 9.2.2 strategic outsourcing |
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| 9.2.3 diversification strategy |
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| 9.3.1 The Operation Models of Hotel Groups |
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| 9.3.4 Trends In Hotel Industry |
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| 9.3.4.1.1 饭店业及饭店管理发展新趋势 |
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| 9.3.4.1.2 饭店行业的信息化、数字化、智能化 |
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| 9.3.4.1.3 第十四章节测验 |
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| 10.1.1 概述 |
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| 10.1.2 第一章节测验 |
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| 10.2.1 饭店管理理论与方法 |
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| 10.2.2 第二章节测验 |
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| 10.3.1 饭店非正式组织管理 |
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| 10.3.2 第三章节测验 |
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| 10.4.1 饭店战略概述 |
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| 10.4.2 饭店战略环境分析 |
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| 10.4.3 第四章节测验 |
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| 10.5.1 饭店前厅部运营与管理 |
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| 10.5.2 饭店客房部运营与管理 |
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| 10.5.3 饭店餐饮部运营与管理 |
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| 10.5.4 第五章节测验 |
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| 10.6.1 饭店人力资源管理含义及内容和目标 |
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| 10.6.2 饭店员工的开发与利用 |
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| 10.6.3 饭店员工的激励 |
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| 10.6.4 第六章节测验 |
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| 10.7.1 饭店服务质量含义及构成 |
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| 10.7.2 饭店服务质量工具 |
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| 10.7.3 饭店服务质量管理体系(上、下) |
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| 10.7.4 第七章节测验 |
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| 10.8.1 饭店营销管理含义及观念发展 |
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2023-07-13 | 166.20MB | ||
| 10.8.2 饭店营销组合策略 |
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| 10.8.3 饭店营销新理念(上、下) |
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| 10.8.4 饭店与第三方平台 |
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| 10.8.5 第八章节测验 |
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| 10.9.1 饭店公共关系概述 |
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| 10.9.2 公共关系活动模式 |
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| 10.9.3 饭店cis形象设计 |
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| 10.9.4 第九章节测验 |
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| 10.10.1 饭店财务管理 |
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| 10.10.2 第十章节测验 |
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| 10.11.1 饭店安全管理概述 |
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| 10.11.2 饭店常见安全事故的预防与处理 |
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| 10.11.3 第十二章节测验 |
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| 10.12.1 饭店信息管理 |
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| 10.12.2 第十三章节测验 |
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| 10.13.1 课程总结 |
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