Organizations function better when everyone works toward the same goals.
当每个人的目标是一致的，企业运作的更好。
A mission statement is a broad description of an organization’s reason to exist and helps focus everyone in the same direction.
工作任务描述是对企业成立的宽泛描述，并让每个人都聚焦在同一方向。
Depending on the nature of the company, a mission statement can be short and simple or long and complex.
根据公司的性质，工作任务描述可以简短、单一或是冗长、复杂。
Although most of the time it will remain the same for a long period of time, it is not uncommon for organizations to update their mission statement; this generally happens when an organization evolves.
虽然大多时候工作任务描述都是长时间保持不变的，但是各企业更新使命声明也并不少见，通常发生在于企业发展壮大之时。
The mission statement should guide the actions of an organization, spell out its overall goal, provide a path, and guide decision-making.
工作任务描述应该引导企业的行为、阐明它的终极目标、提供途径、引导决策。
Moreover, mission statements 此外，工作任务描述：
Distinguish the organization from all others 区分企业与其他机构
Serve as a framework for evaluating current activities 充当评价当前活动的准则
Allow room for creative growth 允许创造性增长空间
Examining the mission statement of the Four Seasons Hotels and Resorts, we can read the following:
查阅四季酒店和度假村的工作任务描述，我们可以了解一下：
Many years ago, Four Seasons set out to create a corporate mission statement that would guide the actions of everyone in the organization.
多年前，四季酒店制定公司工作任务描述，指导公司员工的行为。
Our goals, beliefs and principles are the foundation of the work we do every day on behalf of our guests.
我们的目标、信念、原则是我们每天服务客户工作的基础。
We created four pillars to build our mission statement:
我们创建四大框架去制定我们的工作任务描述：
The mission statement of Fairmont Hotels is as short as: “Turning moments into memories for our guests”
费尔蒙酒店的工作任务描述非常简短：“把每个瞬间变成我们客户的回忆”
Next to a mission statement, most companies have also identified “value statement” and “vision statement”
与工作任务描述类似，大多公司还建立了“价值宣言”和“愿景说明”
A value statement also called a value proposition is a description of the core values that should shape the culture of the organization and guide the behavior of individuals.
价值陈述也被称为价值主张，是对核心价值观的描述，这些价值观应该塑造组织的文化，引导个人的行为。
Many organizational values include a statement of commitment to diversity or inclusiveness.
许多组织的价值观包括对多样性或包容性的承诺。
Some examples of company values are 一些公司价值观例子如下：
★ Respect尊重 ★
★ Ethical business practices商业道德准则 ★
★ Environmentally safe practices环保安全规章 ★
★ Commitment to quality质量承诺 ★
The value statement of Hilton Worldwide is described using the 6 initials of HILTON.
环球希尔顿酒店的价值理念可以用代表HILTON这六个首字母单词表述
While the mission and values statements communicate the purpose of the organization and what it stands for, a vision statement describes where the organization wants to be at a specific point in the future.
工作任务描述和价值声明传递企业的目标和立场，而愿景声明描绘了企业希望未来达到的地位。
The vision statement helps managers focus their efforts on a long-range plan to move the company to where it wants to be.
愿景声明有助于管理者集中精力完成一项长远计划，以便推动公司朝所期待的方向发展。
IHG Intercontinental Hotels Group has formulated the following vision statement.
洲际酒店制定了以下愿景声明。
Our vision is to become one of the great companies in the world by creating Great Hotels Guests Love.
我们的愿景是通过创造客户喜爱的伟大酒店，成为世界上伟大的公司之一。We will deliver this through our portfolio of preferred brands, our talented people and best-in-class delivery systems.
通过我们的主打品牌、人才以及最好的交付系统传达我们的愿景。At the heart of our culture is a commitment to act responsibly in everything we do.
我们的核心文化是承诺对我们的所有行为负责。
The hospitality leaders and managers have the ultimate responsibility to communicate company’s mission, values and vision to all employees.
酒店领导和经理对公司的使命、价值和愿景传递有终极责任。
This can be done through impeccable communication skills, by modeling behavior, during orientation and through literature, posters, emails and web pages.
这可以通过精湛的沟通技能、模范行为完成。在培训期间使用文献、海报、邮件以及网页。
We will discuss the ways in communicating effectively employee purpose and roles in the next section.
下一节，我们将讨论员工有效沟通的目的和作用。
