目录

  • 1 Unit 1 An Introduction
    • 1.1 3 Basic Questions
    • 1.2 What is culture?
    • 1.3 What is communication?
    • 1.4 What is intercultural communication?
    • 1.5 Application
    • 1.6 教师单元导学教学录课
    • 1.7 学生作品分享1
  • 2 Unit 2 Daily Verbal Communication (I)
    • 2.1 Form of Address
    • 2.2 Greeting
    • 2.3 Conversation Topics
    • 2.4 Visiting and Parting
    • 2.5 Application
    • 2.6 教师单元导学教学录课
    • 2.7 学生作品分享2
  • 3 Unit 3 Daily Verbal Communication (II)
    • 3.1 Daily Communication
    • 3.2 Compliments and Compliment Responses
    • 3.3 Gratitude and Apology
    • 3.4 Theory Study: Hall's Cultural Context Model
    • 3.5 Application
    • 3.6 学生作品分享3
  • 4 Unit 4 Verbal Communication
    • 4.1 Verbal Communication
    • 4.2 Language and Culture
    • 4.3 Culturally Loaded Words
    • 4.4 Proverbs
    • 4.5 Taboos
    • 4.6 Colors
    • 4.7 Animals
    • 4.8 Names
    • 4.9 Thought Patterns
    • 4.10 Application
    • 4.11 Theory Study: Sapir-whorf Hypothesis
    • 4.12 教师单元录课导学视频
    • 4.13 学生作品分享4
  • 5 Unit 5 Nonverbal Communication
    • 5.1 Importance of Nonverbal Communication
    • 5.2 Time Language--Chronemics
    • 5.3 Space Language-- Proxemics
    • 5.4 Body Language
    • 5.5 Paralanguage
    • 5.6 Application
    • 5.7 Theory Study: Kluckhohn and Strodtbeck's Model
    • 5.8 教师单元导学录课视频
    • 5.9 学生作品分享5
  • 6 Unit 6 Cross-Gender Communication
    • 6.1 Sex and Gender
    • 6.2 Feminine and Masculine Communication Cultures
    • 6.3 Understanding Cross-Gender Communication
    • 6.4 Application
    • 6.5 Theory Study: Hofstedes' cultural dimensions
    • 6.6 学生作品分享6
  • 7 Unit 7 Cultural Identity&Culture Values
    • 7.1 Cultural Identity
    • 7.2 Cultural Values
      • 7.2.1 Value Orientations
      • 7.2.2 Culture Patterns
      • 7.2.3 American Values
      • 7.2.4 Chinese Traditional Values
    • 7.3 Intercultural Personhood: An Integration of Eastern and Western Perspectives
    • 7.4 Application
    • 7.5 教师录课导学视频
    • 7.6 学生作品分享7
  • 8 Unit 8 Cultural Variations and Business Styles
    • 8.1 Cultural Variations in Conducting Business
    • 8.2 Variations in Selecting Negotiators
    • 8.3 Cultural Variations in Decision-Making
    • 8.4 Intercultural Business Communication and Working Practice
      • 8.4.1 America
      • 8.4.2 Britain
      • 8.4.3 France
      • 8.4.4 Germany
      • 8.4.5 Italy
      • 8.4.6 Spain
      • 8.4.7 Korea
      • 8.4.8 Japan
      • 8.4.9 Egypt
      • 8.4.10 The United Arab Emirates
      • 8.4.11 China
    • 8.5 Intercultural Communication--Comparing China to Other Countries
    • 8.6 Application
    • 8.7 学生作品分享12
    • 8.8 Reading Material
  • 9 Unit 9 Intercultural Communication Competence
    • 9.1 Intercultural awareness and Transcultural Competence
    • 9.2 Cultural Shock and Cultural Adaptation
    • 9.3 Humor as a Pathway to Intercultural Communication Competence
    • 9.4 Intercultural understanding and Ways to Understand Diversity
    • 9.5 Procedures to analyze cases
    • 9.6 Assessment of IC
    • 9.7 Application
    • 9.8 学生作品分享8
    • 9.9 Reading Materials
  • 10 Unit10 Introduction to Chinese Culture
    • 10.1 Overview of Chinese Geography and Introduction to Chinese I Heritage
    • 10.2 Chinese Time System (Rule of Nature)
    • 10.3 Chinese Festivals
    • 10.4 Chinese Religion and Philosophy
    • 10.5 Chinese Science and Technology
    • 10.6 Chinese Architecture and Art
    • 10.7 Chinese Food, Kongfu and Medicine
    • 10.8 Chinese Panda Diplomacy
    • 10.9 Chinese  Dynasty
    • 10.10 Extended Study
    • 10.11 学生作品分享9
  • 11 选学Unit 11 Introduction to Culture in English-speaking Countries
    • 11.1 British Tea and Food
    • 11.2 American Tipping Custom
    • 11.3 Festivals
    • 11.4 The Story of Old English
    • 11.5 The United States on Wheels
    • 11.6 Extended Study
    • 11.7 学生作品分享10
  • 12 Unit 12 Cultural Comparison and Integration
    • 12.1 Bamboo-Structured Language vs Tree-Structured Language
    • 12.2 ​British Gentleman & Chinese Junzi
    • 12.3 Table Manners in Different Countries
    • 12.4 Gift in Different Countries
    • 12.5 Nations and Holidays
    • 12.6 Western & Chinese Architecture
    • 12.7 Negotiation&Corporate Culture in Different Countries
    • 12.8 Window to the World
    • 12.9 Influence&Integration
      • 12.9.1 Marriage Across Nations
      • 12.9.2 Chinatown in the World
      • 12.9.3 Traditional Chinese Medicine in Americans' Eyes
      • 12.9.4 Adventure in Another Country
      • 12.9.5 Documentaries about China
      • 12.9.6 学生作品分享11
  • 13 Unit 13 Story -telling&Cultural Communication
    • 13.1 Culture Through Stories
    • 13.2 Integration-China and the world in the 21st century
    • 13.3 China in the Eyes of Foreigners
    • 13.4 A Bird's Eye View of Today's China
    • 13.5 Cloud Social Practice of Chinese Cultural Communication:Tell Chinese Stories Well
    • 13.6 Story of Telling Chinese Stories
  • 14 Unit 14 Academic Writing and Intercultural Critical Thinking
    • 14.1 Culture in Discourse
    • 14.2 Case Study of Cultural Analysis
  • 15 Unit 15 TEM Mock Practice
    • 15.1 TEM 4 Translation
    • 15.2 TEM8Mini-lectures from TED
  • 16 中西方文化交流
    • 16.1 丝绸之路
    • 16.2 东西方文化传播
  • 17 中西方文化差异
    • 17.1 文化符号
    • 17.2 建筑文化差异
    • 17.3 饮食文化差异(上)
    • 17.4 饮食文化差异(下)
    • 17.5 艺术文化差异
  • 18 交际与跨文化交际
    • 18.1 交际的方式
    • 18.2 人际交际
    • 18.3 社交技巧
    • 18.4 跨文化交际礼仪
  • 19 语言交际差异
    • 19.1 语言交际概述
    • 19.2 东西方语境差异
    • 19.3 东西方语言交际差异
  • 20 非语言交际差异
    • 20.1 非语言交际概述
    • 20.2 体态语差异
    • 20.3 符号差异
    • 20.4 距离差异
  • 21 跨文化交际障碍
    • 21.1 语言障碍(上)
    • 21.2 语言障碍(下)
    • 21.3 文化障碍(上)
    • 21.4 文化障碍(下)
  • 22 跨文化交际实践
    • 22.1 文化冲突
    • 22.2 文化冲突案例分析
    • 22.3 跨文化交际原则及策略
  • 23 跨文化交际经验分享
    • 23.1 跨文化交际攻略
      • 23.1.1 留学攻略
      • 23.1.2 学术攻略
      • 23.1.3 生活攻略
      • 23.1.4 求学与交际能力
      • 23.1.5 法律与安全意识
      • 23.1.6 跨文化交际收获
    • 23.2 冲突化解攻略
  • 24 阅读
    • 24.1 阅读
  • 25 问卷调查
    • 25.1 问卷调查
Greeting
  • 1 Greeting
  • 2 Practice
  • 3 Movie

Greeting is the most common activity observed in daily verbal communication. There are differences between our Chinese culture and western culture.

Firstly, in China, we tend to greet each other by raising the following questions: 

  • Where are you going? 

  • Where have you been?

  • Have you had your lunch? 

  • Reading a book? (to describe the action of another person)


When greeted by these questions, the Westerners may not take them as a way of greeting, but an inquiry of information, even an invasion of privacy. 

Then what is the western way of greeting? When we were English beginners, we were taught to recite the 3-stage greeting pattern as follows: 

    --- How are you? 

    --- I'm fine, thank you. And you? 

    --- I'm fine, too. 

In daily life, "How are you" may be one way of greeting each other, but the answer may not always be "I'm fine, thank you. And you?" People usually respond "Good" or "Not bad". The most commonly used greetings are: 

  • Good morning / afternoon / evening. (or simply Morning in casual gatherings)

  • Hi / Hey / Hello. 

  • How are you doing? (This is not the same with "What are you doing?". The answer might be "good", "not bad", "great".)

  • How's life? / How are things? 

  • How's everything? / How are things? / How are things going? 

  • What's up? / What's new? / What're you up to? / What's going on?


"How do you do?" is what we were taught to greet a stranger at the first meeting. I remember once, when I used this greeting to an American teacher, he was surprised. Later, he told me that this way of greeting was a little weird, as it was commonly used in 1960s. According to him, it was a little out-of-date. 

Secondly, in China, if we met strangers and we happen to look into each other's eyes, the most common response is to evade eye contact immediately. While in western countries, people smile and greet each other.