英语应用文写作

张勤

目录

  • 1 Course Introduction 课程简介
    • 1.1 Course Information 课程概要
    • 1.2 Learning Objectives 课程目标
    • 1.3 Course Schedule 教学安排
    • 1.4 Grading Policy 评分标准
    • 1.5 Course Syllabus 课程大纲
    • 1.6 Textbook and Extra Readings 课程教材及参考资料
    • 1.7 Q & A/A Word from Your Instructor 教师简介
    • 1.8 Hybrid Course Feedback Survey
  • 2 Classified ads
    • 2.1 Unit learning objectives
    • 2.2 Ads in newspapers
    • 2.3 Features of classified ads
    • 2.4 Classified ads for different occasions
    • 2.5 Read & review
    • 2.6 Supplementary reading
  • 3 Invitation card & notice
    • 3.1 Unit learning objectives
    • 3.2 Invitation card
      • 3.2.1 How to write invitation cards
      • 3.2.2 How to reply to an invitation card
      • 3.2.3 Read & review
    • 3.3 Notice
      • 3.3.1 How to write a notice
      • 3.3.2 How to write an announcement
      • 3.3.3 Read & review
    • 3.4 Supplementary reading
      • 3.4.1 Supplementary reading - invitation card
      • 3.4.2 Supplementary reading - The three gold rules of professional writing
    • 3.5 Online self-test
  • 4 Professional Email & Memo
    • 4.1 Unit learning objectives
    • 4.2 Professional Email
      • 4.2.1 Why do we need a professional Email?
      • 4.2.2 Basic vocabulary and courtesy
      • 4.2.3 Content building: Asking for sick leave
      • 4.2.4 Content building: Setting up an appointment
      • 4.2.5 Recap and extension
        • 4.2.5.1 Read & review
        • 4.2.5.2 Supplementary Reading 1-Professional Email
        • 4.2.5.3 Supplementary Reading 2-Professional Email
    • 4.3 Memo
      • 4.3.1 Why do we need a memo?
      • 4.3.2 General formatting requirements
      • 4.3.3 Content building: Event announcement
      • 4.3.4 Content building: Informing and sharing company strategies
      • 4.3.5 Content building: Clarifying company policies
      • 4.3.6 Extension: Memos for raising public awareness
      • 4.3.7 Recap
        • 4.3.7.1 Read & review
        • 4.3.7.2 Supplementary reading: Tone in business writing
        • 4.3.7.3 Supplementary reading: Audience and purpose
    • 4.4 Online self-test
  • 5 Resume
    • 5.1 Unit learning objectives
    • 5.2 Three formats of resume writing
    • 5.3 Basic components of a resume
    • 5.4 Action verbs in resume writing
    • 5.5 Sample resume analysis
    • 5.6 Read & review
    • 5.7 Supplementary reading
    • 5.8 Online self-test
  • 6 Letter
    • 6.1 Unit learning objectives
    • 6.2 Basic formatting requirements of letter writing
      • 6.2.1 Reading: Letter Formatting
      • 6.2.2 Supplementary Reading-Letterhead
    • 6.3 Letter writing for different purposes
      • 6.3.1 Letter of Invitation
      • 6.3.2 Thank-you Letter
      • 6.3.3 Letter of Congratulations
      • 6.3.4 Letter of Complaint
      • 6.3.5 Supplementary Reading: Letters for Different Purposes
    • 6.4 Online self-test
  • 7 Personal Statement
    • 7.1 Unit learning objectives
    • 7.2 What is a personal statement
    • 7.3 What should a personal statement include
    • 7.4 How to structure a personal statement
    • 7.5 Sample reading
    • 7.6 Read & review
    • 7.7 Online self-test
Unit learning objectives

本单元微课视频供未参加第二周线下教学的同学补课使用，不设置任务点，相应视频的完播率不计入课程考核。


Unit learning objectives:

  • Via watching instructional videos and studying writing samples, you will be able to identify and analyze the key language features and structural elements of classified advertisements, including headline, body copy, and contact information, thus understanding how each component contributes to the overall effectiveness of the advertisement.

  • Via group discussion, writing exercises in class and guidance from the instructor, you will be able to employ descriptive language and appropriate details to create vivid imagery in classified advertisement descriptions for a specific product or service, demonstrating effective use of persuasive language and concise messaging.

  • By comparing different writing samples in group discussions and completing individual writing tasts for various types of classified ads, you will be able to demonstrate the ability to adapt writing style and tone to suit different types of products or services being advertised in classifieds, while maintaining consistency and coherence.

  • After receiving suggestions from peers and feedback from the instructor, you will be able to revise and edit classified advertisement content for clarity and grammatical correctness, ensuring a polished and tailored final copy that effectively conveys the intended message and resonates with the preferences and needs of target audience.