Learning Objectives

I. Knowledge Objectives 

    1) Explain why companies use distribution channels and discuss the functions these channels perform.

    2) Discuss how channel members interact and how they organize to perform the work of the channel.

    3)  Identify the major channel alternatives open to a company.

II. Skill Objectives

  1) Language skill: Be able to explain in a realtively professional way on definition, importance and strategies of marketing channels

  2) Practical skill: Be able to analyze and decide place decisions

III. Value Objectives: 

    1)  The overview of globalization and localization

    2)  Understanding of One Belt, One Road

    3)  Cultural confidence