Learning Objectives

I. Knowledge Objectives

   1) Answer the question “what is price?” and discuss the importance of pricing in today’s fast changing environment.

  2) Identify the three major pricing strategies and discuss the importance of understanding customer-value perceptions, company costs, and competitor strategies when setting prices.

     3) Identify and define the other important external and internal factors affecting a firm’s pricing
decisions. 

II. Skill Objectives

  1) Language skill: Be able to explain in a realtively professional way on pricing definition, importance and strategies

  2) Practical skill: Be able to analyze and decide price decisions

III. Value Objectives: 

    1) Awareness of changes in the world

    2) A sense of social responsibility and integrity of business management

Mind Map: