国际营销概论

谢李

目录

  • 1 Introduction
    • 1.1 Preview-Learning Objectives
    • 1.2 Lead-in
    • 1.3 Introduction  PPT
    • 1.4 Course Video
    • 1.5 Course Activity
  • 2 Chapter 1 Marketing: Creating and Capturing Cusomer Value
    • 2.1 Preview-Learning Objectives
    • 2.2 Lead-in
    • 2.3 Chapter 1 PPT & Outline
    • 2.4 Course Video
    • 2.5 Key and difficult points
    • 2.6 Quiz 1
    • 2.7 Course Activity
  • 3 Chapter 2  Company and Marketing Strategy
    • 3.1 Preview-Learning Objectives
    • 3.2 Lead-in
    • 3.3 Chapter 2 PPT & Outline
    • 3.4 Course Video
    • 3.5 Key and difficult points
    • 3.6 Quiz 2
    • 3.7 Course Activity
  • 4 Chapter 3 Analyzing the Marketing Environment
    • 4.1 Preview-Learning Objectives
    • 4.2 Lead-in
    • 4.3 Chapter 3 PPT & Outline
    • 4.4 Course Video
    • 4.5 Key and difficult points
    • 4.6 Quiz 3
    • 4.7 Course Activity
  • 5 Chapter 4 Managing Marketing Information
    • 5.1 Preview-Learning Objectives
    • 5.2 Lead-in
    • 5.3 Chapter 4 PPT & Outline
    • 5.4 Course Video
    • 5.5 Key and difficult points
    • 5.6 Quiz 4
    • 5.7 Course Activity
  • 6 Chapter 5 Understanding Consumer and Business Buyer Buying Behavior
    • 6.1 Preview-Learning Objectives
    • 6.2 Lead-in
    • 6.3 Chapter 5 PPT & Outline
    • 6.4 Course Video
    • 6.5 Key and difficult points
    • 6.6 Quiz 5
    • 6.7 Course Activity
  • 7 Chapter 6 Customer-driven Marketing Strategy
    • 7.1 Preview-Learning Objectives
    • 7.2 Lead-in
    • 7.3 Chapter 6 PPT &  Outline
    • 7.4 Course Video
    • 7.5 Key and difficult points
    • 7.6 Quiz 6
    • 7.7 Course Activity
  • 8 OBE Results-学生成果展示
    • 8.1 Competition works
    • 8.2 Short Video works
    • 8.3 Oral works (PPT)
    • 8.4 Written works
  • 9 Chapter 7 Products- Products,Services and Brands
    • 9.1 Preview-Learning Objectives
    • 9.2 Lead-in
    • 9.3 Chapter 7 PPT & Outline
    • 9.4 Quiz 7-Self Assessment
    • 9.5 Course Activity
  • 10 Chapter 8 Pricing-Customer value
    • 10.1 Preview: Learning Objectives
    • 10.2 Lead-in
    • 10.3 Chapter 8 PPT & Outline
    • 10.4 Quiz 8-Self Assessment
    • 10.5 Course Activity
  • 11 Chapter 9Place-Retailing and Wholesaling
    • 11.1 Preview：Learning objectives
    • 11.2 Lead-in
    • 11.3 Quiz 9-Self Assessment
    • 11.4 Chapter 9 PPT & Outline
    • 11.5 Course Activities
  • 12 Chapter 10 Promotion-Integrated Marketing Communication
    • 12.1 Preview: Learning Objectives
    • 12.2 Lead-in
    • 12.3 Chapter 10 PPT & Outline
    • 12.4 Quiz 10-Self Assessment
    • 12.5 Course Activity
Course Activity
  • 1 In-class act...
  • 2 After-class ...
  • 3 Challenge

Activities

In-class activity


1) Discussion of the lead-in case

2) Question-Answer

3) Quiz 7&8


Challenge:

Research the bottled water market. Check out the Web sites for Evian (http://www.evian.com/en_us/), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com). What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products?