After-class activity

Case Analysis (Group work: Oral + Written)

Oral work:

Case analysis on marketing environment (success or failure)

Four groups; 10 minutes

Main contents: Background information; Reasons for success or failure; Inspirations…

Written work:

Group work: Read and discuss the case of selling shoes on the island, then make your marketing decision and plan. Hand in corresponding content.

Challenge:

    Research a current or emerging change in the legal or regulatory environment affecting marketing. Explain its impact on marketing and how companies are reacting to the law or regulation.