国际营销概论

谢李

目录

  • 1 Introduction
    • 1.1 Preview-Learning Objectives
    • 1.2 Lead-in
    • 1.3 Introduction  PPT
    • 1.4 Course Video
    • 1.5 Course Activity
  • 2 Chapter 1 Marketing: Creating and Capturing Cusomer Value
    • 2.1 Preview-Learning Objectives
    • 2.2 Lead-in
    • 2.3 Chapter 1 PPT & Outline
    • 2.4 Course Video
    • 2.5 Key and difficult points
    • 2.6 Quiz 1
    • 2.7 Course Activity
  • 3 Chapter 2  Company and Marketing Strategy
    • 3.1 Preview-Learning Objectives
    • 3.2 Lead-in
    • 3.3 Chapter 2 PPT & Outline
    • 3.4 Course Video
    • 3.5 Key and difficult points
    • 3.6 Quiz 2
    • 3.7 Course Activity
  • 4 Chapter 3 Analyzing the Marketing Environment
    • 4.1 Preview-Learning Objectives
    • 4.2 Lead-in
    • 4.3 Chapter 3 PPT & Outline
    • 4.4 Course Video
    • 4.5 Key and difficult points
    • 4.6 Quiz 3
    • 4.7 Course Activity
  • 5 Chapter 4 Managing Marketing Information
    • 5.1 Preview-Learning Objectives
    • 5.2 Lead-in
    • 5.3 Chapter 4 PPT & Outline
    • 5.4 Course Video
    • 5.5 Key and difficult points
    • 5.6 Quiz 4
    • 5.7 Course Activity
  • 6 Chapter 5 Understanding Consumer and Business Buyer Buying Behavior
    • 6.1 Preview-Learning Objectives
    • 6.2 Lead-in
    • 6.3 Chapter 5 PPT & Outline
    • 6.4 Course Video
    • 6.5 Key and difficult points
    • 6.6 Quiz 5
    • 6.7 Course Activity
  • 7 Chapter 6 Customer-driven Marketing Strategy
    • 7.1 Preview-Learning Objectives
    • 7.2 Lead-in
    • 7.3 Chapter 6 PPT &  Outline
    • 7.4 Course Video
    • 7.5 Key and difficult points
    • 7.6 Quiz 6
    • 7.7 Course Activity
  • 8 OBE Results-学生成果展示
    • 8.1 Competition works
    • 8.2 Short Video works
    • 8.3 Oral works (PPT)
    • 8.4 Written works
  • 9 Chapter 7 Products- Products,Services and Brands
    • 9.1 Preview-Learning Objectives
    • 9.2 Lead-in
    • 9.3 Chapter 7 PPT & Outline
    • 9.4 Quiz 7-Self Assessment
    • 9.5 Course Activity
  • 10 Chapter 8 Pricing-Customer value
    • 10.1 Preview: Learning Objectives
    • 10.2 Lead-in
    • 10.3 Chapter 8 PPT & Outline
    • 10.4 Quiz 8-Self Assessment
    • 10.5 Course Activity
  • 11 Chapter 9Place-Retailing and Wholesaling
    • 11.1 Preview：Learning objectives
    • 11.2 Lead-in
    • 11.3 Quiz 9-Self Assessment
    • 11.4 Chapter 9 PPT & Outline
    • 11.5 Course Activities
  • 12 Chapter 10 Promotion-Integrated Marketing Communication
    • 12.1 Preview: Learning Objectives
    • 12.2 Lead-in
    • 12.3 Chapter 10 PPT & Outline
    • 12.4 Quiz 10-Self Assessment
    • 12.5 Course Activity
Course Activity
  • 1 In-Class Act...
  • 2 Afte-Class A...
  • 3 Challenge


In-class activity


1) Discussion of Haier’s case.

2) Question-Answer

3) In-class test