Knowledge

objectives

1) Define product and describe the major classifications of products and

services.

2) Describe the decisions companies make regarding their individual products and services, product lines, and product mixes.

3) Describe the stages of the product life cycle and how marketing strategies

change during a product’s life cycle.

Skill

objectives

1) Language skill: Be able to make a presentation to promote products

2) Practical skill: Be able to design and analyze product features and decisions   

Value

objectives

1) Brand awareness: good value for money

2) Cultural confidence: how to dig more cultural factors from related

products

3) Sense of fusion and innovation