Knowledge

objectives

1) Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.

2) List and discuss the major bases for segmenting consumer and business markets.

3) Explain how companies identify attractive market segments and choose a market-targeting strategy.

4) Discuss how companies differentiate and position their products for maximum competitive advantage.

Skill

objectives

1) Language skill: Be able to write marketing plan

2) Practical skill: Ability to design and analyzed STP for a company’s marketing    

Value

objectives

1) Accurate targeting to realize personal achievements

2) Creativity and innovation among young people