Knowledge

objectives

1) Understand the consumer market and the major factors that influence

consumer buyer behavior.

2) Identify and discuss the stages in the buyer decision process.

3) Define the business market and identify the major factors that influence

business buyer behavior.

4) List and define the steps in the business buying decision process.

Skill

objectives

1) Language skill: Be able to read original materials on customers

2) Practical skill: Ability to carry out interview and gain customer insights   

Value

objectives

To fully understand the people-oriented concept