Knowledge

objectives

1) Explain the importance of information in gaining insights about the marketplace and customers.

2) Define the marketing information system and discuss its parts.

3) Outline the steps in the marketing research process.

Skill

objectives

1) Language skill: Be able to write a research report and make an oral presentation

2) Practical skill: To master the whole research process and get to know all details in information designing, collecting, analyzing and reporting    

Value

objectives

Social ethics and responsibilities: issues the marketing researchers face, including public policy, social ethics and responsibilities