Knowledge objectives

1) Describe the environmental factors that affect the company’s ability to serve its customers.

2) Understand the micro environmental factors that influence marketing and their respective functions.

3) Understand the macro environmental forces influencing marketing and try to form an awareness of corresponding opportunities or threats.

Skill objectives

1) Language skill: Be able to write a SWOT analysis report

2) Practical skill: Be able to carry out macro and micro environment analysis, not only in business , but also in other fields  

Value objectives

1) Personal planning and development: realizing clearly the strong points, weak points, opportunities and threats that the students are confronted with currently

2) Political confidence & Cultural confidence

3) Environmental protection: clear waters and green mountains are as good as mountains of gold and silver.