目录

  • 1 Are you suitable for entrepreneurship?
    • 1.1 Entrepreneurship exploration and self-understanding
    • 1.2 The essence of entrepreneurship education
    • 1.3 College Student Entrepreneurship Competition
    • 1.4 Enhancing the college students'  willingness and ability of independent innovation and entrepreneurship
  • 2 How to grasp the opportunity of starting a business?
    • 2.1 Macro and micro market analysis
    • 2.2 Industry analysis and business opportunities
    • 2.3 The model of innovation decision-making process
  • 3 How to get entrepreneurial ideas?
    • 3.1 What is a good idea?
    • 3.2 Problem solving to Find Entrepreneurial Solutions
    • 3.3 Conversation and observation: share your new ideas
  • 4 How to setup an entrepreneurial team?
    • 4.1 Entrepreneurs’ Connection and Networking
    • 4.2 The elements of building a high-quality entrepreneurial team
  • 5 How to choose a business model?
    • 5.1 Identification of creative opportunities
    • 5.2 Identification of entrepreneurial risks
    • 5.3 Business model development
  • 6 How to raise entrepreneurial resources?
    • 6.1 Classification and identification of entrepreneurial resources
    • 6.2 Entrepreneurial resource acquisition and integration
    • 6.3 Venture financing
  • 7 Entrepreneurial thinking and storytelling
    • 7.1 Business plan and Storytelling
    • 7.2 Writing a business plan
    • 7.3 Entrepreneurship Roadshow
  • 8 Reasons for Entrepreneurial Failure
    • 8.1 Think like a game
    • 8.2 Benefit from failure
  • 9 Writing a business plan
Entrepreneurship Roadshow




Entrepreneurship Roadshow

A Roadshow is a series of presentations made in various locations leading up to the initial public offering(IPO).

Important activity to promote investment and financing which is helpful to investors to understand projects comprehensively.

The company gives investors a detailed introduction to the company’s profile, performance, products, development, direction, etc. Question and answer with potential investors for future investment in the company.

A roadshow is a series of presentations made in various locations leading up to an initial public offering.

The roadshow is a sales pitch to potential investors by the underwriting firm and a company's executive management team.

Chinese e-commerce giant Alibaba's roadshow contributed to the overwhelming enthusiasm surrounding the company's IPO.


Example of a Roadshow

Chinese e-commerce giant Alibaba Group (BABA) posted the largest IPO ever by raising $25 billion in 2014 while the underwriters involved took home $300 million.

The IPO was so successful that the stock price surged 38% in its debut. But enthusiasm for the IPO began well before the stock began trading.

The roadshow included the financial numbers but also a video history of the company narrated by co-founder and Chairman Jack Ma.

The roadshow was such a success with investors that it's likely the reason why the IPO price range was increased to $66 to $68 from the earlier published $60 to $66 range.

Although the increase in the price range may not appear to be impressive, it's important to remember that the company sold over 300 million shares during its IPO.