Conversation and observation: share your new ideas

We often see new entrepreneurs do not want to share ideas. They fear that someone is going to steal their idea. But if you want to create a long-term business environment then it is necessary to share your idea with others. Sharing your idea has benefits to you. 

It reduces biases and blind spots

You can get others' perspective and chance to reform your idea.

An entrepreneur shared his story of starting a business when he was a student. He observed three things

1. When he was a student he saw that students need to photocopy books and reports and have considerable expenses.

2. He observed that shops around the school distribute the flyers to students. The printing of the flyer also has costs.

3. When he was working as an assistant in a copy shop he found that many printers are in rent instead of buying.

From these three observations, what do you think he would do?

He rented business printers and negotiated with the school that he will provide free photocopies to the students. Schools only need to provide space and electricity costs.

Then he made a proposal with the stores outside the school that he will help them to distribute their leaflets. The condition is that the leaflets should be printed on one side only.

So the store gave him leaflets and paid him to distribute flyers. He used those leaflets as photocopying paper.

He provided free printing facility to students, the school only need a small amount of electricity for better service to students and the store spent less money on their effective publicity. All three parties were satisfied with the deal.

From this example, we can conclude that entrepreneurs need good observational skills and great conversational skills to set up an executable business model."Information collection", "Abstract Integration", "Capability assessment"and "sense of seurity+perceptual impulsive decisions" are key factors for successful entrepreneurial ideas.