Entrepreneurship foundation, 创业基础

Tulsi Paudel (包元吉)

目录

  • 1 Are you suitable for entrepreneurship?
    • 1.1 Entrepreneurship exploration and self-understanding
    • 1.2 The essence of entrepreneurship education
    • 1.3 College Student Entrepreneurship Competition
    • 1.4 Enhancing the college students'  willingness and ability of independent innovation and entrepreneurship
  • 2 How to grasp the opportunity of starting a business?
    • 2.1 Macro and micro market analysis
    • 2.2 Industry analysis and business opportunities
    • 2.3 The model of innovation decision-making process
  • 3 How to get entrepreneurial ideas?
    • 3.1 What is a good idea?
    • 3.2 Problem solving to Find Entrepreneurial Solutions
    • 3.3 Conversation and observation: share your new ideas
  • 4 How to setup an entrepreneurial team?
    • 4.1 Entrepreneurs’ Connection and Networking
    • 4.2 The elements of building a high-quality entrepreneurial team
  • 5 How to choose a business model?
    • 5.1 Identification of creative opportunities
    • 5.2 Identification of entrepreneurial risks
    • 5.3 Business model development
  • 6 How to raise entrepreneurial resources?
    • 6.1 Classification and identification of entrepreneurial resources
    • 6.2 Entrepreneurial resource acquisition and integration
    • 6.3 Venture financing
  • 7 Entrepreneurial thinking and storytelling
    • 7.1 Business plan and Storytelling
    • 7.2 Writing a business plan
    • 7.3 Entrepreneurship Roadshow
  • 8 Reasons for Entrepreneurial Failure
    • 8.1 Think like a game
    • 8.2 Benefit from failure
  • 9 Writing a business plan
Macro and micro market analysis

中文参考课件

1. Objectives 

Through the study of this chapter, we will learn to

1.grasp the opening stage "window of opportunity" of entrepreneurship.

2.understand the key content of macro and micro-markets, industry analysis, and business opportunities, 

3.understand the model connotation of the innovation decision-making process,

2. Contents:

1. Macro and micro market analysis 

2. Industry analysis and business opportunities 

3. Innovation decision making process model 


Macro and micro market analysis 

The macro analysis was first introduced in the 1920s-1930s. The British economist Keynes(J.M Keynes,1883-1946) published a theory " The General Theory of Employment, Interest and Money" which is the pioneering work for the development of a macroeconomic perspective. 

Over the past 30 years, western economics has gradually become popular in China, and western macroeconomics, as the theoretical basis of current macroeconomic control, has played a significant role in China's macroeconomics and management.

Microeconomics is the study of what is likely to happen when individuals make choices in response to changes in incentives, prices, resources. The price theory, consumer behavior theory, production theory are examples of microeconomic theories.

  • Microeconomics studies individuals and business decisions, while macroeconomics analyzes the decisions made by countries and governments.

  • Microeconomics focuses on supply and demand, and other forces that determine price levels, making it a bottom-up approach.

  • Macroeconomics takes a top-down approach and looks at the economy as a whole, trying to determine its course and nature.

  • Investors can use microeconomics in their investment decisions, while macroeconomics is an analytical tool mainly used to craft economic and fiscal policy.