目录

  • 1 Are you suitable for entrepreneurship?
    • 1.1 Entrepreneurship exploration and self-understanding
    • 1.2 The essence of entrepreneurship education
    • 1.3 College Student Entrepreneurship Competition
    • 1.4 Enhancing the college students'  willingness and ability of independent innovation and entrepreneurship
  • 2 How to grasp the opportunity of starting a business?
    • 2.1 Macro and micro market analysis
    • 2.2 Industry analysis and business opportunities
    • 2.3 The model of innovation decision-making process
  • 3 How to get entrepreneurial ideas?
    • 3.1 What is a good idea?
    • 3.2 Problem solving to Find Entrepreneurial Solutions
    • 3.3 Conversation and observation: share your new ideas
  • 4 How to setup an entrepreneurial team?
    • 4.1 Entrepreneurs’ Connection and Networking
    • 4.2 The elements of building a high-quality entrepreneurial team
  • 5 How to choose a business model?
    • 5.1 Identification of creative opportunities
    • 5.2 Identification of entrepreneurial risks
    • 5.3 Business model development
  • 6 How to raise entrepreneurial resources?
    • 6.1 Classification and identification of entrepreneurial resources
    • 6.2 Entrepreneurial resource acquisition and integration
    • 6.3 Venture financing
  • 7 Entrepreneurial thinking and storytelling
    • 7.1 Business plan and Storytelling
    • 7.2 Writing a business plan
    • 7.3 Entrepreneurship Roadshow
  • 8 Reasons for Entrepreneurial Failure
    • 8.1 Think like a game
    • 8.2 Benefit from failure
  • 9 Writing a business plan
The essence of entrepreneurship education

The essence of entrepreneurship education

"Entrepreneurship" has become a new social phenomenon. Everyone is looking for money and space, but where should I find an entrepreneurial brain?



Entrepreneurship education should relate to human nature. If students lack the inner drive of"enthusiasm," "curiosity," and "persistence," there is no meaning of entrepreneurship education that can shake the stagnant society.






In the late 1980s, UNESCO  emphasized "enterprise education" in the seminar on the development trend of InternationalEducation in 21st CenturyEducation as a new educational concept that allows colleges and universities to enhance the students' entrepreneurial skills and entrepreneurship as a fundamental element of higher education. Further focuses the entrepreneurship in academic research and vocational education in Colleges and universities.


Entrepreneurship education is a new educational concept of educating students' entrepreneurial awareness, entrepreneurial ability, and entrepreneurial personality. Colleges and universities must reform of curriculum system, teaching content, teaching methods, accordance with the entrepreneurship education. The essence of entrepreneurship education is to integrate the concept of entrepreneurial education into classroom teaching and extracurricular activities of higher education. Also, improve the comprehensive quality of students, and enhance students' innovative consciousness, creative spirit, and entrepreneurial ability and to meet the economic and social needs.