课件中文参考
1. Objectives
After completing this session, you will understand that are you ready for entrepreneurship? Know the reason for the development of entrepreneurship education in china. Understand the essence of entrepreneurship education and enhance your interest to learn entrepreneurship.
2. Contents of this session
1. Entrepreneurship exploration and self-understanding
2. The essence of entrepreneurship education
3. University Student Entrepreneurship Competition
4. Enhance the willingness and ability of college students to innovate and start a business
3. Focus and Challenges
1.Focus：Entrepreneurial exploration and self-understanding 、importannce of entrepreneurship education, practice for entrepreneurship competition
2.Challenges：Relation between entrepreneurship education and independent entrepreneurship, students, independent innovation and willingness to entrepreneurship
Entrepreneurship and innovation execution
Prof. LuXiangqian
Tsinghua University
1.1 如何实现梦想
1.2 如何进行非常规自我实现
1.3 执行力的重要性
1.4 如何鼓励创新
1.5 创业创新执行力课程的目的
1.6 与学生关于梦想实现的互动
1.7 对学生关于梦想实现的解答
Entrepreneurship exploration and self-understanding
The famous Silicon Valley entrepreneur Ben Horowitz in his book " Hard Things About Hard Things" analyses the problems that confront entrepreneurs every day. Everyone talks about how great it is to start a business, very few are honest about how difficult to run it.
Entrepreneurs need to listen to themselves and never give up confidence. Several reasons that you want to start a business such as to be ideal, to make more money, for self-realization. Behind the scene, entrepreneurship is hard and has numerous difficulties and challenges. At the same time, you may have to fight against loneliness, patience, and low self-confidence. Ask yourself carefully before starting a business
1. The intention and purpose of entrepreneurship and it differs from others?
2. Do your business has a rigid demand or can address current trends?
3. Do you have enough willpower to start a business?
4. What's your WHY? list down all the reason you want to start a business
...........
Starting a business is not easy and simple, and thinking about starting a business just because you cannot find a job is terrible. First, you should gather experience and professional ability. Looking for a job in related industries and gain social experience can enhance your entrepreneurial ability. When you have the self-confidence that you have considerable social experience and capital, you can double the result in a small effort.
It is often heard that " Youths are the future and can revolute the world." Yes, it is reasonable to say that, but it is strongly recommended that you prepared enough before you decide to start a business. You need to know how wisely use the freedom provided to youths and find a way that you make them happy. Where do you need to start?
In addition to the most important entrepreneurs should have "curiosity," enough "self-confidence," "professional degree," self-motivation, and should show "Empathy." Never blindly believe inexperience.
案例1-1 Case-1
苏建钧：App管理、“打群架”扩张 用新思维翻转农村
33岁的苏建钧，穿着“吉时从农、青春筑梦”的鲜黄色polo衫。台湾地区中山大学材料与光电科学学系毕业的他，工作现场本来应该在科技公司或实验室里，但他退伍后决定“回家”，成为如今每年可协助合作社创造4,000～5,000万元新台币营收的“返乡青农”。
台南市善化杂粮生产合作社内、2层楼高的谷物干燥机正忙着运转、轰轰作响。这几个黄色庞然大物，得确保140公顷农地上栽种的大豆、稻米、玉米，在收成后能维持良好质量。6月中的这几天，由于气候因素及稻谷收获期集中，不时传出产销失衡的消息。担心卖价受影响的农民，急着把作物载来烘干。
创业挑战第一部曲-说服
回家最大的阻力，第一道就是父母。除了“到都市工作才有前途”的期待，谈起另一个潜藏的理由，苏建钧不禁哈哈大笑：“我爸担心我找不到老婆啦！”他说，农业长期呈现“老、苦、穷”形象，女朋友得知他将回家务农，立即选择分手。回到台南的前3年，他都在田间学习耕种、收割等基础工作，谈不上赚钱，也没空经营社交生活，等于事业与感情都不顺利，人生根本是“黑白”的。
创业挑战第二部曲-坚持
进一步将数字化科技带入合作社。他打开手机，点开他与凌诚科技公司共同开发的农务管理App：农务e把抓。2013年因为“想偷懒”，苏建钧花了一年研究，将土地资料、栽种作物等内容传入App，透过软件提升效率与管理，但当时没有图层资料，初版本只能看到一笔笔文字与表格，不易使用。以往得花1星期绘制地籍图，现在每半年更新一次资料，每次只需15分钟；新进同仁只需比对地图及路径，就可找到田地，大幅提升人员与产销履历管理效率。
创业挑战最终部曲-初心
一切来自于初心！他，这样帮农民增加收入，在数字化管理方面，透过App“农务e把抓”管理耕地进度，维持农作品质，掌握收支与管理效率。在分级分价收购方面，鼓励前端农民提供高质量作物，可获取较高收购价。后端加工厂取得质量稳定的原料，就会持续合作，缔造双赢关系。在转型为美式农业方面，杂粮毛利低，增加契作面积，透过大量生产提高效率。在跳过中盘商方面，直接向农民收购作物，挑选后卖给加工厂，提高收购与售出单价，使供应链前后端获利。
