Think Different

非同凡“想”。Think Different是广告公司TBWA\Chiat\Day纽约分支办公室于1990年后期为苹果公司创作的广告口号，曾用于知名的电视广告、数个广告印刷品以及数个苹果公司产品的电视广告与广告印刷品中。苹果公司在2002年的Switch广告活动开始后停止使用这个口号。(p100)

Think Different

Here’s to the crazy ones.

Them is fits, the rebels, the trouble makers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

Youcan quote them, disagree with them, glorify or vilify them.

Butthe only thing you can’t do is ignore them.

Because they change things.

They push the human race forward.

And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.