1.1 What is Business?

1.2 Barter Economy

1.3 Economic Systems

1.4 Vocabulary in Context

1.5 Vocabulary A

1.6 Vocabulary B

2.1 Marketing Essentials

2.2 Marketing Mix

2.3 Economic Utilities of Marketing

2.4 Affixation

2.5 Vocabulary A

2.6 Vocabulary B

3.1 Buying Motives

3.2 Patronage Buying Motives

3.3 Buying Decisions

3.4 Topic and main idea

3.5 Vocabulary A

3.6 VocabularyB

4.1 Important Concepts of Selling

4.2 Selling and Marketing

4.3 Skimming and Scanning

4.4 Vocabulary A

4.5 Vocabulary B

5.1 Entrepreneur and Orgnization Man

5.3 Facts and Opinions

5.4 Vocabulary A

6.1 Clssification of Business Organization

6.2 Sole Trader and Partnership

6.3 Corporation

6.4 Inferences

6.5 Vocabulary A

6.6 Vocabulary B

7.1 Joint Venture

7.2 Cooperatives

7.3 Franchise

7.4 Vocabulary A

7.5 Vocabulary B

8.1 The Coca-Cola Company (I)

8.2 The Coca-Cola Company (II)

8.3 Vocabulary A

8.4 Vocabulary B

9.1 Brand and Brand Names (I)

9.2 Brand and Brand Names (II)

9.3 Vocabulary A

9.4 Vocabulary B

10.1 Reaching China's Digitial Consumers

10.2 Environmentally Friendly Consumers Emerge