目录

  • 1 课程资料
    • 1.1 实录视频
    • 1.2 教学大纲
    • 1.3 电子教案
    • 1.4 公选课大纲授课计划
    • 1.5 创新成果报告
  • 2 课前须知
    • 2.1 课程须知
    • 2.2 授课计划
    • 2.3 平时成绩评分说明
  • 3 Chapter 1 Introduction of International Business Negotiation 国际商务谈判介绍
    • 3.1 The Definition of International Business Negotiation 国际商务谈判的定义
    • 3.2 Principles of International Business Negotiation 国际商务谈判的原则
    • 3.3 Additional Materials 课程思政美育资源
    • 3.4 谈判的概念和原则
  • 4 Chapter 2  The preparation Phases of International Business Negotiation 国际商务谈判的准备阶段
    • 4.1 International Business Negotiation Team Formation 国际商务谈判团队构建
    • 4.2 Planning Business Negotiation-Information 国际商务谈判信息准备
    • 4.3 Additional Material 课程思政美育资源
    • 4.4 Sample Dialogue 谈判准备阶段对话样例
    • 4.5 谈判的准备
  • 5 Chapter 3 The Bargaining Phrase of International Business Negotiation 国际商务谈判的磋商阶段
    • 5.1 Opening 谈判的开局
    • 5.2 Consultation 讨价还价
    • 5.3 Deadlock 谈判僵局
    • 5.4 Additional materials 课程思政美育资源
    • 5.5 Sample Dialogue 谈判磋商阶段对话样例
  • 6 Chapter 4 The Closing Phase of International Business Negotiation 国际商务谈判的结束阶段
    • 6.1 Signing a Contract 签订合约
    • 6.2 Additional Materials 课程思政美育资源
    • 6.3 Sample Dialogue 谈判结束阶段对话样例
  • 7 Chapter 5 Strategies and Tactics  国际商务谈判的策略和技巧
    • 7.1 Strategies 谈判的策略
    • 7.2 Tactics 谈判的技巧
    • 7.3 Additional Materials 课程思政美育资源
    • 7.4 Case Analysis 案例分析
  • 8 Chapter 6 Etiquette in Business Negotiation
    • 8.1 Reception Etiquette in Business Negotiation 国际商务谈判的迎送礼仪
    • 8.2 Meeting and Communication Etiquette in Business Negotiation 商务洽谈礼仪
    • 8.3 Dressing Etiquette in Business Negotiation 商务着装礼仪
  • 9 Chapter 7 Simulated Negotiation 模拟谈判
    • 9.1 Simulated Negotiation
    • 9.2 谈判合同
    • 9.3 考试要求及评分标准
    • 9.4 公选课考试要求
Additional materials 课程思政美育资源

一、课程思政融入

The Art of War

Sun Tzu said: The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry that can on no account be neglected.

In war, then, let your great object be victory, not lengthy campaigns.

Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting

Therefore, the skillful leader subdues the enemy’s troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operation in the field.

In respect of military method, we have,firstly, Measurement; secondly, Estimation of quantity; thirdly, Calculation;fourthly,Balancing of chances; fifthly,Victory.

In all fighting, the direct method may be used for joining the battle but indirect methods will be needed in order to secure victory.

Therefore, just as water retains no constant shape, so in warfare, there are no constant conditions.

A whole army may be robbed of its spirit; a commander-in-chief may be robbed of his presence of mind.

 

孙子兵法

孙子曰:兵者,国之大事,死生之地,存亡之道,不可不察也。故兵贵胜,不贵久。

是故百战百胜,非善之善也;不战而屈人之兵,善之善者也。

故善用兵者,屈人之兵而非战也,拔人之城而非攻也,毁人之国而非久也。兵法:一曰度,二曰量,三曰数,四曰称,五曰胜。凡战者,以正合,以奇胜。故兵无常势,水无常形。三军可夺气,将军可夺心。


二、美育融入--微课--谈判僵局