目录

  • 1 第一单元 An Introduction
    • 1.1 3 Basic Questions
    • 1.2 新建课程目录
    • 1.3 What is culture?
    • 1.4 What is communication?
    • 1.5 What is intercultural communication?
    • 1.6 Review复习
    • 1.7 跨文化交际学Unit one
  • 2 第二单元 Daily Verbal Communication (I)
    • 2.1 Form of Address
    • 2.2 Greeting
    • 2.3 Conversation Topics
    • 2.4 Visiting and Parting
    • 2.5 Application
  • 3 第三单元 Daily Verbal Communication (II)
    • 3.1 Compliments and Compliment Responses
    • 3.2 Gratitude and Apology
    • 3.3 Application
  • 4 第四单元 Verbal Communication
    • 4.1 Culturally Loaded Words
    • 4.2 Proverbs
    • 4.3 Taboos
    • 4.4 Thought Patterns
    • 4.5 Application
  • 5 第五单元 Nonverbal Communication
    • 5.1 Importance of Nonverbal Communication
    • 5.2 Time Language
    • 5.3 Space Language
    • 5.4 Body Language
    • 5.5 Paralanguage
    • 5.6 Application
  • 6 第六单元 Cross-Gender Communication
    • 6.1 Sex and Gender
    • 6.2 Feminine and Masculine Communication Cultures
    • 6.3 Cross-Gender Communication
    • 6.4 Application
  • 7 第七单元 Cultural Variations in Negotiation Styles
    • 7.1 Cultural Variations in Conducting Business
    • 7.2 Variations in Selecting Negotiators
    • 7.3 Cultural Variations in Decision-Making
    • 7.4 Application
  • 8 第八单元 Humor Interpretation in Intercultural Encounters
    • 8.1 Humor as a Pathway to Intercultural Communication Competence
    • 8.2 Ways to Understand Humor
    • 8.3 Application
  • 9 第九单元 Intercultural Personhood: An Integration of Eastern and Western Perspectives
    • 9.1 Different World Views
    • 9.2 Application
  • 10 Unit4 Family Values家庭价值观
    • 10.1 4.1 Family values 速课学习
    • 10.2 4.2观看以下视频,完成讨论
  • 11 Unit 6 Work values 工作观
    • 11.1 6.1 速课学习
    • 11.2 6.2观看TED演讲,完成讨论
  • 12 Unit 8 Leisure and Sports 体育与休闲
    • 12.1 速课学习
    • 12.2 知识拓展:观看视频
    • 12.3 阅读任务
  • 13 Unit 9 Food and Healthcare 食品与保健
    • 13.1 速课学习
      • 13.1.1 知识拓展:案例文章阅读
  • 14 Unit11 & Unit12 跨文化交际意识与能力
    • 14.1 速课学习
    • 14.2 知识拓展
Importance of Nonverbal Communication

Till now, we have studied daily verbal communication and verbal communication. In this unit, we are going to pick up a new topic, nonverbal communication.

Nonverbal communication is the process by which nonverbal behaviors are used, either singly or in combination with verbal behaviors. William Shakespeare has once said, there is language in her eyes, her cheeks, her lips. It’s not what he said, but the way he said it. According to some communication theorists, in face-to-face communication, 30% of the information is communicated through speaking, while over 70% of the message is sent by nonverbal means. Another study carried out in the United States reveals that in the communication of attitudes, 93% of the message was transmitted by voice tone and facial expressions, whereas only 7% was transmitted by words.

From the above statistics, we can easily come to the conclusion that nonverbal communication is more important than verbal communication. Edward T. Hall calls nonverbal communication as the “silent language” and the “hidden dimension”. Then, what is nonverbal communication? Its study areas include four aspects: time language, space language, body language, and paralanguage. Each includes over 20 topics.