-
1 Week 1 (Onsite) - Course Introduction
-
2 Week 2 (Onsite)-Module 1
-
2.1 Definition of Service & Service Marketing
-
2.2 Challenge of Marketing Service
-
2.3 Discussion: Challenges for Marketing Service
-
3 Week 3 (Online)- Module 1
-
3.1 Core Concepts in Service Marketing
-
3.2 Discussion: Managing Promises
-
3.3 Submission of Individual Assignment
-
3.4 Term Project—Research Proposal Draft
-
3.5 Wrap-up of Week1-2 Class
-
4 Week 4 (Online)-Module 2
-
5 Week 5 (National Day Break, No Class)
-
6 Week 6 (Onsite)-Module 2
-
6.1 Mini-Case Study: Holiday KTV in TW
-
6.2 Wrap-up of Module 1
-
6.3 Group Case Study I-Service Blueprinting Map
-
6.4 Term Project--Research Topic and Proposal
-
7 Week 7 (Online)-Module 2&4
-
8 Week 8 (Onsite)-Module 3
-
9 Week 9 (Onsite)-Module 4
-
9.1 Summary of Individual Assignment of Service Journal and the Application of GAPs Model
-
9.2 Group Case 1-ART Blueprinting Map Case Wrap-up and Reflectiion
-
9.3 Group Case 3-Zappos.com Presentation
-
9.4 Demand Management
-
10 Week 10 Field Study
-
10.1 Term Project—Field Study
-
10.2 Group Case 3-Zappos.com Wrap-up and Reflection
-
10.3 Term Project-Group Presentation and Q&A
-
10.4 Instructor and Peer Evaluation
-
11 Week 11 (Onsite)-Module 5
-
12 Week 12 (Onsite)-Final Exam
-
12.1 Instruction of Final Exam
-
12.2 Course Summary
-
12.3 Evaluation Criteria of Final Exam
-
12.4 Course Evaluation and Reflection
-
12.5 Term Project--Final Report and Presentation
