14-2 Packaging Objectives

Three Objectives

• Make sure that goods are protected from the major losses

• Provide good customer service to the recipient of the goods( customer focus)

• Reflect the increasing sensitivity to recycling and energy conservation

The first objective：

The three major losses that can occur in an international transit

1.mechanical damage: breakage, crushes, nicks and dents (43% of all claims )

2.water damage: sea water, rain ,flood ,and container sweat (15%)

3.theft and pilferage (21%)

The remaining 21% of the claims are linked to fire, standing, sinkings, collision overboard losses and jettisonn

All the perils can be prevented to a great extent by the proper use of packaging techniques and correct design 

The second objective

Achieved by paying attention to the smaller details of the packaging process and designing a smarter package, examples areas following

Gluing and then nailing the plywoodonto a crate, a customer-focused exporter just nail them or evenbetter screw them…

Use the recipient’s language andclearly mark all of the package within the shipment

Utilize unitized packages thatmatch the size of the ones used by the customer

  A few extra time and a bit more money ,actually become a strategic advantage over a competitor

The third objective

Use recyclable and reusable materials instead of disposable materials