Objectives of Learning Module 5.2
1. Sample Analysis
2. Sample Contrast
3. Writing Practice
More samples of Sales Letters
Contact customers with inactive accounts for sales purposes
Extend an invitation to attend a trade show, seminar, or conference
Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days
Follow up after a sale to thank the customer and offer service
Follow up after a sales appointment or telephone conversation
Follow up after a sales presentation or demonstration
Follow up on a sales interview, presentation, or exhibit
Introduce a catalog, brochure, or other sales literature
Introduce a product or service
Introduce gifts to customers and prospective customers
Invite a customer to request a sample product or more information
Invite a prospective customer to a sales appointment, presentation, or demonstration
Offer a discount for early payment on products or services
Promote a product by announcing a special sale or complimentary gift
Respond to an inquiry about products or services
Sell a seminar or conferenceSolicit mail orders for your product
Strengthen relationships with customers
Welcome a new account or an account reactivation
Welcome a new customer or client
Welcome a potential customer or client to the area
Write a sales letterWrite an insurance sales letter
After Class Exercises of Chapter 5
Answer the following questions:
What does AIDA refer to when writing a sales letter?
Can you sum up the writing principles of a sales letter?
Write an English business letter according to the given information.
Suppose you are working in a training company-Delta. Your company offers a training program on
creating and improving teamwork spirit. Your boss asks you to write to a manager, Mr. Collin, to introduce this training program to him. You should use at least 150 words to write this letter.
