商务英语写作

黄艳

目录

  • 1 Chapter 1 An Overview of Business Writing
    • 1.1 Functions of Business Writing
    • 1.2 Six C’s—Criteria and Techniques for Effective Business Writing
  • 2 Chapter 2 Structure and Styles of Business Letters
    • 2.1 Structure of Business Letters
    • 2.2 Styles of Business Letters, Envelope Addressing
  • 3 Chapter 3 Sales-related Inquiries and Replies
    • 3.1 Introduction to Sales-related Inquiries and Replies
    • 3.2 Sample Analysis & Sample Contrast
  • 4 Chapter 4 Order Letters and Confirmation Letters
    • 4.1 Introduction to Order Letters and Confirmation Letters
    • 4.2 Sample Analysis & Sample Contrast
  • 5 Chapter 5 Sales Letters
    • 5.1 Introduction to Sales Letters
    • 5.2 Sample Analysis & Sample Contrast
  • 6 Chapter 6 Invitations and Thank-you Letters
    • 6.1 Introduction to Invitations and Thank-you Letters
    • 6.2 Sample Analysis & Sample Contrast
  • 7 Chapter 7 Letters of Apology and Congratulation
    • 7.1 Introduction to Letters of Apology and Congratulation
    • 7.2 Sample Analysis & Sample Contrast
  • 8 Chapter 8 Complaint Letters
    • 8.1 Introduction to Complaint Letters
    • 8.2 Sample Analysis & Sample Contrast
  • 9 Chapter 9 Notice and Announcement
    • 9.1 Introduction to Notice and Announcement
    • 9.2 Sample Analysis & Sample Contrast
  • 10 Chapter 10 Memos
    • 10.1 Introduction to Memos
    • 10.2 Sample Analysis & Sample Contrast
  • 11 Chapter 11 Minutes
    • 11.1 Introduction to Minutes
    • 11.2 Sample Analysis & Sample Contrast
  • 12 Chapter 12 Job Advertisements
    • 12.1 Introduction to Job Advertisements
    • 12.2 Sample Analysis & Sample Contrast
  • 13 Chapter 13 Resume
    • 13.1 Introduction to Resume
    • 13.2 Sample Analysis & Sample Contrast
  • 14 Chapter 14 Letters of Application
    • 14.1 Introduction to Letters of Application
    • 14.2 Sample Analysis & Sample Contrast
Functions of Business Writing

 

 

(微视频待录)

 Objectives of Learning Module 1.1

  1. Understand this course

     

  2. Understand the functions of Business Writing

     

  3. Know some useful websits

     

Knowledge Point 1: Functions of Business Writing (商务写作的作用)

 

 Business messages  are written for different business pueposes. Generally speaking, business writing has two functions:

1) To inform

  • Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.

  • The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.


2) To persuade

In addition to providing information, some business messages also influence the reader’s attitudes and  actions. These messages might include letters promoting products or services and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers, clients and others.