Task2  AliExpress (B2C)

1. Learning Goals

（1）Acquire basic knowledge about AliExpress.

（2）Know the platform rules on AliExpress。

2. Introduction

Bob placed an order and chose it to be shipped by China Post to Lebanon, but the seller shipped it by AliExpress standard Shipping and he said it was faster than China Post. What is AliExpress standard Shipping ?

3.Learning Tasks

4. Learning Points

学习视频：Aliexpress

(1) The differences between AliExpress and other platforms

AliExpress is an online retail service based in China that is owned by Alibaba. Launched in 2010, it is made up of small businesses in China and elsewhere, such as Singapore, that offer products to international onlinebuyers. It is the most visited e-commerce website in Russia and was the 10th most popular website in Brazil. It facilitates small businesses to sell to customers all over theworld, and one can find almost anything for sale. It is more accuratelycompared to eBay, as sellers are independent, using AliExpress as a host to sell to consumers and other businesses.

Sellers on AliExpress can be either companies or individuals. Aliexpress is different from Amazon because it acts only as an e-commerce platform anddoesn’t sell products directly to consumers. It directly connects Chinesebusinesses with buyers. The main difference from the Chinese shoppingsite Taobao is that AliExpress is aimed primarily at international buyers mostly in the UnitedStates, Russia, Brazil and Spain. Alibaba is   using  AliExpress   to expand its reach outside of Asia and challenge online giants like Amazon and eBay. AliExpress is using affiliate marketing tofind new consumers.

AliExpress started as a business-to-business buying and selling portal. It has since expanded to business-to-consumer, consumer-to-consumer, cloud computing, and payment services, as well. AliExpress is currently in the languages English, Spanish, Dutch, French, Italian, Polish,  Portuguese  and  Russian.  Customersoutside of the country boundaries for these languages are automatically served the English version of the service.

(2) The advantages of Aliexpress

The emergence ofinternet and cross-border e-commerce platform has loweredinternational tradebarriers. There are significant changes in international tradeparticipants,goods and structure. Both create favorable conditions for inclusive trade development.

▶ Change in participants

Cross-bordere-commerce platform provides equitable opportunities for MSMEs (Micro, Small andMedium Enterprises) and individuals to participate in international trade. With the role of MSMEs and individuals gradually strengthening, international trade landscape is becoming more diversified and active. China accommodates nearly 40 million MSMEs, of which 5 million engage in international trade and contribute approximately 60% of China’s total export and import volume.

▶ Change in goods

Traditional international trade is in large volume and delivered through container shipment. Internet has improved information exchange efficiency among trade participants. Considering inventory cost and dynamic consumer demands, the new trend is to order in small quantity and with high frequency.

▶ Change in formats

Inclusive tradesignificantly weakens the role of intermediaries. The distance between consumersand producers shortens. Under some special circumstances, producers directly reach consumers, collecting feedbacks and improving its production, design, innovation,etc. 

(3) Aliexpress -order wherever with internet access

Cross-bordere-commerce empowers small businesses to engage in globalization in the age of big data. In 2015 Singles’ Day Shopping Festival, consumers from 214 countriesand regions placed orders on Aliexpress; then 21.24 million parcels were sent over the world within 24 hours, including:

• 155 ordersfrom Greenland, the most northern island of the earth;

• 415,479 ordersfrom Chile, the most southern country of the earth;

• 608 ordersfrom Fiji, where 180° meridian runs through;

• 356 ordersfrom Seychelles, an island country on the Indian Ocean;

• 30 orders fromLesotho, a country in southern Africa with the world’s highest averageelevation;

• 15 orders fromVatican, the smallest country in the world;

• 18 orders fromchaotic Syria.

5. Learning Resources

全球速卖通开店指南  （https://sell.aliexpress.com/zh/__pc/NewSellerGuidelines.htm?spm=5261.11333555.100.3.47f12fe0UWFXZn）

思政目标：培养学生坚忍不拔、自强不息、大胆探索锐意进取的改革创新为核心的时代精神。

案例一： 他是如何在速卖通从0做到同类目第一

初出校门，借速卖通平台实现创业抱负

今年22岁的朱黎航一毕业就扎进跨境电商领域，从入驻时的一窍不通到5个月完成蜕变成为银牌店铺，8个月成为金牌店铺，两年内“双11”销售额增长了近10倍。问其原因，朱黎航表示，是速卖通为他这样选择创业的大学生提供了平台。

新手卖家，靠平台系统课程单店月入5万美元

如何了解和掌握更多店铺实操技巧，他选择了速卖通大学，通过十分系统的运营课程学习，积累了丰富的运营知识并付诸于店铺日常实践。不只是老板这一个身份，朱黎航还化身“三头六臂”，同时担任运营、客服、美工以及物流等多重角色。针对商品详情页的图片设计，图文结合的浏览量、转发量和订单转化率是要比纯文字或图片类型的高50-150%不等；为增强页面的吸引力，卖家其实也可以在站内推广和站外推广的过程中搭配图表、视频的多样化使用。在此前Animoto的一项调查中，有超过75%使用推广视频的中小企业或营销人员证实，视频直接影响了他们业务的增长，包含视频的着陆页面转化率可提高80%。