跨境电商英语

陈昕 等

目录

  • 1 Item1 Overview of Cross-border E-commerce
    • 1.1 Task1 Concept of Cross-border E-commerce
    • 1.2 Task2 The significance of Cross-border E-commerce
    • 1.3 Task3 Cross-border E-commerce Development in China
  • 2 Item2 Introduction to Main Cross-border EC Platform
    • 2.1 Task1 Alibaba.com (B2B)
    • 2.2 Task2 AliExpress (B2C)
    • 2.3 Task3 Amazon Platform(B2B)
    • 2.4 Task4 Amazon Platform(B2C)
    • 2.5 Task5 DHgate
    • 2.6 Task 6 Wish
    • 2.7 Task7 E-commerce Platform in Different Countries
  • 3 Item3 Pre-sale Services of Cross-border E-commerce
    • 3.1 Task1 Store Description
    • 3.2 Task2 Title Description
    • 3.3 Task3 Product Description
    • 3.4 Task4 Platform-inside Marketing
    • 3.5 Task5 SNS Marketing
    • 3.6 Task6 SEO&SEM
  • 4 On-sale Services of Cross-border E-commerce
    • 4.1 Task1 Product information Inquiry
    • 4.2 Task2 Payment
    • 4.3 Task3 Price Negotiation
    • 4.4 Task4 Product Packaging
    • 4.5 Task5 Shipment and Delivery
  • 5 Item 5 After-sales Services of Cross-border E-commerce
    • 5.1 Task1 Disputes and Complaints
    • 5.2 Task2 Comments on Product/Service
  • 6 Cross-border e-commerce practical training
    • 6.1 Product Research
    • 6.2 Product copy writing
    • 6.3 Product delivery
    • 6.4 Product advertising and promotion
Task1 Alibaba.com (B2B)
  • 1 Task1 Alibab...
  • 2 课程思政
  • 3 拓展阅读
  • 4 章节测试
  • 5 教案

                               Task 1 Alibaba.com

1. Learning Goals

(1) Acquire basic knowledge about Alibaba. com

(2) Know the platform rules on Alibaba.com

(3) Understand the importance of transaction policies and assurance

2. Introduction

(1) Mr. Wilson escalated his refund dispute request last week and Alibaba.com asked him to provide evidence. He has written and uploaded evidence three times now, but he has not heard anythig from Alibab.com. What can he do about it?

(2)  Mary orderded a dress form ‘TangadaWoman ’ clothing store. When Mary reallized her item didn’t arrive withinthe promised shipping time, she sarted a dispute to get her money back.However, the seller refused to give her a refund and told her to wait longer. What do you think of it?

      3. Learning Tasks

学习视频：Introduction to Alibaba

4. Learning Points

(1) Alibaba.com

Alibaba Group, is an international Internet company that was created bythe Chinese people; diversified business internetbusiness, to create a convenient channel for global trade all; since its inception, the Group has established a leading consumer e-commerce, onlinepayments, B2B online trading market and cloud computing business, in recentyears a more positive development in the area of wireless applications, mobileoperating systems and Internet TV. Group to promote an open, collaborative,thriving e-commerce ecosystem objectives, aims to consumers, businesses andcontribute to economic development.

         


Evening of 19September 2014, Alibaba formally on the NYSE under the ticker symbol BABA, for$ 68 per share price is determined, the day of its stock opened at $ 92.7,raising a total of Ali in the transaction to the $ 25 billion fund, the largestever hit a pile IPO transaction. Its products are:

(2) Taobao Market Place    

Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings.

(3) Alipay

Largest third-party online paymentservice provider in China by total payment volume, according to iResearch.

Launched in December 2004 and operatingas an important participant in Alibaba Group's ecosystem, Alipay (www.alipay.com)   provides a secure, trustworthy and convenient way for individuals and businesses to make and receive payments online and on mobilephones.

The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world.

It aimes at creating English basedplatform, cross-border trade between any two countries, and to help the global small enterprises to expand overseas market. 

(4) Alibaba's Competitors（B2C）

5. Learning Resources