Task3 Cross-border E-commerce Development in China

1. Learning Goals

(1) Acquire basic knowledge about thecharacteristics of Cross-border E-commerce in China.

(2)  Know the trend of Cross-border E-commercein China.

(3) Know the main problems inthe development of Cross-border E-commerce in China.

2. Introduction

 Jiang Yong, Lightintheboxs vice president said, “Our businesses cover scoresof countries and we hired some local people in after-sales service. We alsoestablished local warehouses. For example, U.S. and European customers can havetheir purchased goods directly returned to local warehouses instead of China.”

3.Larning Tasks

4. Learning Points

(1)  Cross-border E-commerce Development in China

   The sale of Cross-border E-commerce continues to expand, and the proportion to import and export tradecontinues to rise. In terms of import and export structure, the development of Cross-border E-commerce export business is rapid, and the proportion of import business rises steadily. In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops.

(2) Internantional Brands Thrive on Tmall Gloabal

The demand for overseas goods continues to drive cross-border e-commerce in China and, as a result, further growth for Tmall Global.

The B2C shopping site, which provides Chinese consumers with a direct sales channel to overseas retailers, saw the total number of international brands on the platform sky rocket 169 percent to 14,500 in 2016 from 5,400 last year. The number of product categories soared 85 percent to 3,700 from 2,000 over the same period.

So what are Chinese consumers buying? Where do their favorite products come from? The infographic below showshow different trends in cross-border e-commerce are playing out on Tmall Global.          

5. LearningResources
                                

思政目标：树立突破陈规、大胆探索、敢于创造的思想观念；不甘落后、奋勇争先的责任感使命感；坚忍不拔、自强不息、锐意进取的奋斗精神，培养学生的改革创新为核心的时代精神。

案例：靠两万块钱闯非洲，拿下联合国大项目，还把中国路灯卖到军营

2016年，“海盗之国”索马里。一下飞机，梁登钦就被持枪警卫护送上了专车，前后还各有一辆车开路和殿后。

几个月前，梁登钦在阿里巴巴国际站上收到了一封来自索马里的询盘，买家承接了当地政府的一笔太阳能路灯大单，但要求中国供应商亲自去索马里和当地政府领导见个面。

梁登钦二话没说就答应了。虽然每年他都会花两个月时间跑海外市场，但“动乱”得出了名的索马里他还是第一次去。

2009年，梁登钦决定自己创业，但因为要帮家里还清外债，他手中的积蓄只剩下两万八千块钱，只好在扬州找了一间出租屋，开始一个人打拼。“我家境实在太普通了，只能拼。”现在的梁登钦不愿多提创业初期遇到的困难，比起抱怨人生起点的不公平，他更想用勤勉和奋斗来证明自己的价值。

创业四年后，为了从线上拓展新客户，梁登钦开始把产品搬上阿里巴巴国际站。

通过阿里巴巴国际站，除了几个特别偏僻的小国，梁登钦的瑞丰太阳能路灯已经卖遍了“90%的非洲国家”。据阿里巴巴国际站数据显示，瑞丰太阳能路灯在国际站上的订单一半来自非洲。2015年，西非国家加纳首都“焕然一新”，街头老旧的钠灯被换下，一万多套来自中国的节能路灯正式上岗。