研究领域

消费者行为，网络营销，慈善营销

论文与著作

Chen, M.,^* Yu, S.H., & Gao, Y. (2023). Consideringlightness: How the lightness of app icon backgrounds affects consumers’download intention through risk perception. Behaviour & InformationTechnology, 42(1), 158-169.doi:10.1080/0144929X.2021.2017485（SSCI, IF: 3.4,JCR Q2，他引：2）

Chen, M., Chu, X. Y. (Marcos),^* Lin, C. H., & Yu, S. H. (2022). Whatgoes around comes around: The effect of belief in karma on charitable donationbehavior. Psychology & Marketing, 39(5), 1065-1077. doi:10.1002/mar.21642（SSCI, IF: 6.7,JCR Q1，他引：6）

Chen, M., Yu, S.H.,^* & Ding, S. (2022). “Fallen down” = “broken down”? The influence of theparking status of dockless shared bikes on consumers’ willingness to use. Researchin Transportation Business & Management, 43, 100794. doi:10.1016/j.rtbm.2022.100794（SSCI, IF: 4.8, JCR Q2）

Chen, M.,^* & Lin, C. H.(2021). What is in your hand influences your purchase intention: Effect ofmotor fluency on motor simulation. CurrentPsychology, 40(7), 3226-3234. doi:10.1007/s12144-019-00261-6（SSCI, IF: 2.8, JCR Q2, 他引：10）

Chen, M., ^* Huang, Y., Yu, S.H.,& Wu, C. (2020). Lucky reply effect: How a company’s online replies to consumers’online comments affect consumers’ predictions of randomly determined associatedrewards. Journal of Organizational and End User Computing, 32(4),162-174. doi:10.4018/JOEUC.2020100108（SSCI, IF: 6.5,JCR Q1, 他引：1）

Gao, Y., Yu, S. H.,^* Chen, M., & Shiue, Y. (2020). A 2020 perspective on “Theperformance of the P2P finance industry in China”. Electronic CommerceResearch and Applications, 40,1-2. doi:10.1016/j.elerap.2020.100940（SSCI, IF: 6.0,JCR Q1, 他引：4）

Chen, X., Chen, M.,^* Yu, S. H., Wu,Y., & Tao, A. (2020). Influence of types and sources of electronicword-of-mouth on consumers’ healthcare-seeking decisions. Social Behaviorand Personality, 48(11), e9535. doi:10.2224/sbp.9535（SSCI, IF: 1.3, JCR Q4）

Lin, C. H., & Chen, M^*.(2019). The icon matters: How design instability affects download intention ofmobile apps under prevention and promotion motivations. ElectronicCommerce Research, 19(1), 211-229.doi: 10.1007/s10660-018-9297-8（SSCI, IF: 3.9, JCR Q3, 他引：17）

Lin, C. H., & Chen, M^*.(2018). Effect of Attribute Complementarity on Consumers’ Willingness to Payfor Bundled Products. Social Behavior andPersonality, 46(10), 1637-1645. doi: 10.2224/sbp.7173（SSCI, IF: 1.3, JCR Q4）

Chen, M., Zhang, P., & Chen, X^*. (2018). The influence of electronicword-of-mouth and traditional word-of-mouth on patients’ health care seekingbehavior. Social Behavior and Personality,46(5), 759-768. doi: 10.2224/sbp.6728（SSCI, IF: 1.3, JCR Q4, 他引：4）

Lin, C. H., & Chen, M^*.(2017). Follow your heart: How is willingness to pay formed under multipleanchors?. Frontiers in Psychology, 8, 2269. doi: 10.3389/fpsyg.2017.02269（SSCI, IF: 3.8, JCR Q1, 他引：7）

荣誉与奖励