沈玢
  • 单位：复旦大学   新闻学院
  • 职称：讲师
  • 职位：复旦大学新闻学院传播与数据科学实验室副主任
  • 性别：女
  • 社会职务： 复旦大学国家文化创新研究中心研究员

研究领域

商业传播、媒介效果、生理心理学、媒介心理学



论文与著作

出版著作


《锚定效应：包装设计中的品牌呈现与数字尺度》（英文专著），复旦大学出版社，2018年


学术论文（部分）


  1. Ju, I., He, Y., Chen, Q., He, W., Shen, B., & Sar, S. (2017). The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising,Journal of Advertising（Equal Contribution.）


  2. Shen, B. & Bissell, K. (2013). Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding. Journal of Promotion Management, 19 (5), 629-651. DOI: 10.1080/10496491.2013.829160


  3. Zhou, S., Zhang, H., & Shen, B. (2014). Comparison & Magnitude Credibility: Whom to Trust When Reports are Conflicting? The Open Communication Journal, 8, 1-8.


  4. Zhang, H., Zhou, S., & Shen, B. (2014). Public Trust: A Comprehensive Investigation on Perceived Media Credibility in China. Asian Journal of Communication, 24(2),158-172, DOI: 10.1080/01292986.2013.856452.


  5. Zhou, S., Shen, B., Zhang, C., & Zhong, X. (2013). Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal. Mass Communication and Society, 16 (6), 869-887, DOI: 10.1080/15205436.2013.814795.


  6. Zhong, X., Zhou, S., Shen, B., & Huang, C. (2013). Shining a Spotlight on Public Diplomacy: Chinese Media Coverage on the Opening Ceremony of the 2012 London Olympics. The International Journal of the History of Sport, 30 (4), 393-406. 

荣誉与奖励

2018年 中国传媒经济四十年高峰论坛暨第七届中国传媒经济年会论文一等奖

2017年 上海市浦江人才