Dr. Li Guangming is associate professor in marketing department, school of business ,Hohai university. He had the nation al 100 excellent MBA teaching cases reward. His research area is marketing theory and consumer behavior.

Education experience

2008.09-2012.01        Renmin University of China    Ph.D

Career experience

2012.09-now  Faculty, School of Business, HoHai University, 

Research area

Marketing theory, Consumer behavior

Publication

[1] GUO guoqing, LI guangming, The Effects of Interactivity in e-tailing on Customer Experiential Values and Satisfaction. China Business and Market. 2012(2):112-118. 

[2] CAI wangchun, LI guangming, A New perspective on the route of Chinese Manufacturing Upgrading: the Integration of Cultural Industry and Manufacturing Industry, Journal of Business Economics, 2011(2):58-62. 

[3] LI guangming, Qian minghui & Gou yanzhong, Research on experience marketing strategy based on the interaction orientation. Reformation of economic system, 2010(1):69-74 

[4] LI guangming. The Influence of Interactivity on Experiential Value, Marketing Science Innovations and Economic Development 2010（Conference Paper, ISTP）. 

[5] GUO guoqing, LI guangming, Research on the Latest Development of the Theories on Consumer Empowerment. China Business and Market. 2010(8):58-61.