Dr. Xu Juanjuan is a lecture in marketing department, school of business, Hohai university. She is very popular with students. Her research area is brand management and service marketing.

Education experience

2006.09-2009.12      Sun Yat-sen University                     Ph.d

2008.08-2009.08      Oklahoma state university(USA)      Visiting scholar

2015.09-2015.11      Calgary university(Canada)              Visiting scholar

Career experience

2009.9-now  Faculty, School of Business, HoHai University, 

Research area

Brand management, Service marketing.

Publication(in English)

[1] XU Juanjuan, Effects of Culture of Origin on Brand Alliance Evaluations, Proceedings of 2013 International Symposium-International Marketing Science and Information Technology 

[2] XU Juanjuan, A Content Analysis of Model Portrayals in Chinese Consumer Advertisements, China Marketing International Conference, 2013 

[3] XU Zhenning, Edward Ramirez, XU Juanjuan, LIU Yu, The Effects of Neoliberalism and Trade Liberalization on China’s Environment over Time--A Macromarketing Perspective, Journal of Macromarketing, 0276146714547951, first published on September 4, 2014 doi:10.1177/0276146714547951