5 准备好了吗？问问您自己这些问题

·有什么机会可为您的消费者和更广泛的医疗生态系统创建更有吸引力的个性化体验？

·哪些医疗数据未加以利用但如果转化为知识可帮助您满足关键目标和业务需求？

·如果您的企业以及更广泛的医疗生态系统在缺乏证据的决策或没有考虑全套方案的情况下采取动作，其代价是什么？

·具备能发现隐藏在数据中的模式的能力，将为您带来哪些优势？这么做对于研究、消费者服务等有什么帮助？

您所在的机构在认知计算方面的专业知识技能差距是什么？如果您能使所有员工都像该职位或领域的前沿专家一样高效，将会产生怎样的变化？

作者

Heather Fraser是一位在医药研发、咨询和社区药学领域拥有30年行业经验的药剂师，她在IBM商业价值研究院领导医疗保健和生命科学团队，并在医疗保健和生命科学产业的未来以及新出现的医疗保健生态系统等领域发表了多篇文章。Heather的联系方式为hfraser@uk.ibm.com。

Sandipan Sarkar博士是IBM商业价值研究院的认知计算行业领导者，负责开发以认知计算为中心的思想领导力。同时，他还是IBM应用开发与创新服务部门的执行架构师。Sandipan拥有贾达普大学的自然语言处理博士学位。他的联系方式是sandipan.sarkar@in.ibm.com。

Dave Zaharchuk是IBM商业价值研究院的全球政府行业领导者。Dave负责为各种相关问题开展的思想领导力研究提供指导。他的联系方式是david.zaharchuk@us.ibm.com。

合作者和致谢

作者对以下同人的贡献表示感谢：IBM全球企业咨询服务部的Neha Aggarwal以及IBM沃森集团的Jamie Morris、Todd Kalyniuk、Aditya Pai和Michael Holmes。

作者还要感谢多位IBM高管对本次研究的支持,他们是：IBM沃森集团客户体验总经理Jay Bellissimo；IBM全球企业咨询服务部业务分析与战略全球管理合伙人Shanker Ramamurthy；IBM沃森集团医疗领导者、合伙人兼副总裁Rob Merkel；以及IBM全球企业咨询服务部保险、医疗保健与生命科学全球行业领导者SandiPPatel。

注释和资料来源

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Doucleff, Michaeleen. “A FrighteningCurve: How Fast is the Ebola Outbreak Growing?” NPR. September 18, 2014. http://www.npr.org/sections/goatsandsoda/2014-09-18.

“Global health workforce shortage to reach 12.9 million inComing decades.” World Health Organization press release. November 11, 2103. http://www.who.int/mediacentre/news/releases/2013/health-workforce-shortage/en/; Harrington, Laurie, and Maria Heidkamp. “The Aging Workforce:Challenges for the HealthCare Industry Workforce.” inBrief, Issue Brief of the NTAR LeadershipCenter. March 2013.

“Global outlook: Healthcare.” The Economist Intelligence Unit. March 2014. http://pages.eiu.com/rs/eiu2/images/GlobalOutlook_Healthcare.pdf

“20-20 Vision:Curriculum Renewal Project.” University of IowaCarverCollege of Medicine. September 28, 2012. http://www.healthcare.uiowa.edu/2020/

Picciano, Bob. “Why big data is the new natural resource.” Forbes. June 30, 2014. http://www.forbes.com/sites/ibm/2014/06/30/why-big-data-is-the-new-natural-resource/

Palmer, Danny. “Oxford University’s big data and Internet of Things project to ‘create the NASA of biomedicine.’”Computing. October 27, 2014. http://www.computing.co.uk/ctg/feature/2378000/oxford-universitys-big-data-and-internet-of-things-project-to-create-the-nasa-of-biomedicine

“New Digital Universe Study Reveals Big Data Gap: Less Than 1% of World’s Data is Analyzed; Less Than 20% is Protected.” EMC Press Release. EMC website. December 11, 2012. http://www.emc.com/about/news/press/2012/20121211-01.htm

Sarkar, Sandipan, and David Zaharchuk. “Your cognitive future, How next-gen computing changes the way we live and work, Part I: The evolution of cognitive” IBM Institute for Business Value. January 2015. http://www-935.ibm.com/services/us/gbs/thoughtleadership/cognitivefuture/

“IBM Global Technology Outlook 2014.” IBM Research. 2014.

“Welltok Raises $22 Million in Series C Funding, Including IBM Investment to Fuel Watson-Powered Health App.” IBM news release. February 12, 2014. https://www-03.ibm.com/press/ us/en/pressrelease/43189.wss#release; Hardawar, Devindra. “How Welltok tapped IBM’s Watson to upgrade its health optimization platform.” Venture Beat. October 22, 2014. http://venturebeat.com/2014/10/22/how-welltok-tapped-ibms-watson-to-Oupgrade-its-health- optimization-platform/

Ravindranath, Mohana. “VA signs $6 million contract for IBM Watson to advise PTSD treatment.” The Washington Post. December 15, 2014. http://www.washingtonpost.com/business/on-it/va-signs-6-million-contract-for-ibm-watson-to-advise-ptsd-treatment/2014/12/15/0947a430-847f-11e4-a702-fa31ff4ae98e_story.html; “Veterans Health Administration.” U.S. Department of Veterans Affairs website, accessed July 2015. http://www.va.gov/health/

“IBM Watson for Oncology.” Bumrungrad International Hospital website, accessed July 22, 2015. https://www.bumrungrad.com/en/horizon-cancer-treatment-thailand/technology/ibm-watson

“IBM Watson accelerates global expansion.” IBM new release. October 7, 2014.https://www-03.ibm.com/press/us/en/pressrelease/45022.wss;

“IBM Global Technology Outlook 2014.” IBM Research. 2014.