Part Ⅱ Cloze
Directions: There are 20 blanks in the following passage. For each blank there are four choices marked A, B, C and D. You should choose the ONE that best fits into the passage and mark the corresponding letter on the Answer Sheet.
The old idea that anyone with a little money can start abusiness and operate it successfully is no longer invalid (无效果的). An equally important factor is business relationswith 1 .
It is necessary to know what people want and to make it 2 to them in apleasant and convenient way. With 3 effort you will understand yourbuyer"s needs, and know how to 4 him and make him appreciate thegood points of your 5 . Knowing how to 6 to customers is thesecret of successful selling. They appreciate it when you show a genuine,friendly interest in helping them to get the best goods 7 their purpose.
All customers have the desire to get value in 8 . Smart people areprice-and-value 9 . They will not insist 10 lower-priced goods ifthey can be shown that higher-priced goods will give them better value 11 use.Your function, as a 12 , is to help the buyer get the best 13 hismoney. This means that you must know your goods, be able to discuss theirconstruction and performance in an intelligent way and be confident when you 14the special qualities of your product or 15 . If you cannot tell thefacts about these qualities, you should say, "I don"t know," andfind them out.
Before approaching prospects with the idea of turning them into customers, youneed to gain their confidence, as many articles are bought because of our faithin people as because of our faith in the 16 .
Now we are ready to invite visitors. Who shall they be? Personal 17 isthe best way to learn the present and probable market for what you have tooffer.
Recommendation by friends is also an excellent way to get in touch 18 prospects.That is why it is important to maintain customers. Tell them of yourappreciation every time they send in a prospect. Drop 19 at theiroffices or phone them at their homes. Tell them about things that may interestor 20 them.
1.
A customers
B sellers
C merchant
D businessmen
答案:A
[考点] 逻辑推理题
[解析] 通读全文可知本文主要讲的就是营销人员应如何处理与顾客的关系，根据下文多处提及customers也可知答案应选A。
2.
A nice
B good
C available
D attractive
答案:C
[考点] 词义辨析题
[解析] 四个选项的意思分别为：nice美好的，精密的；good好的；available：有效的，可得的；attractive：吸引人的。make sth. available to sb.意为“使某人能够得到某物。”本句意为：有必要知道人们想要什么，并使他们以一种愉悦、便利的方式获得。根据句意可知应选C。
3.
A personal
B personnel
C manual
D artificial
答案:A
[考点] 词义辨析题
[解析] 四个选项的意思分别为：personal：个人的；personnel：人员的，人事的；manual：手工的，体力的；artificial：人造的。根据空后的effort和句意可知应选A，personal effort意为“个人努力”。
4.
A get
B attract
C cheat
D approach
答案:D
[考点] 词义辨析题
[解析] 四个选项的意思分别为：get：获得；attract：吸引；cheat：欺骗；approach：接近。根据本句句意可知答案为D，在这里表示“要知道如何接近消费者”。
5.
A offer
B dress
C store
D good
答案:A
[考点] 词义辨析题
[解析] 四个选项的意思分别为：offer提供，给予；dress：衣服，女装；store：商店；good；好处，善行，其复数形式goods意为“商品，货物”。根据本句句意可知应选offer，表示所提供的商品或服务，故选A。
6.
A please
B supply
C appeal
D adapt
答案:C
[考点] 词语搭配题
[解析] appeal to是固定搭配，意为“对……有吸引力，迎合……”。其他三个选项：please使喜欢，令人满意；supply供给，补充；adapt：适应，可以和to搭配，表示“适应……”，三项均不合句意，故选C。
7.
A in
B for
C with
D of
答案:B
[考点] 词语搭配题
[解析] for one"s purpose是固定搭配，意为“为了某人的目的”，其他三个介词均不合题意，故选B。
8.
A clothes
B selling
C food
D exchange
答案:D
[考点] 逻辑推理题
[解析] 四个选项的意思分为：clothes：衣服；selling：卖，出售；food：食物；exchange：交易，买卖。根据常识可以推断出：所有顾客都想在交易中获得价值，所以本题应选D，其他三项太片面。
9.
A knowing
B ignorant
C conscious
D dependent
答案:C
[考点] 词义辨析题
[解析] 四个选项的意思分别为：knowing：知道，博学的；ignorant：无知的，愚昧的；conscious：意识到的；dependent：依靠的。根据句意可知应选C，price-and-value conscious：在这里意为“具有等价意识”。
10.
A in
B upon
C concerning
D with
答案:B
[考点] 词语搭配题
[解析] insist做不及物动词时，后跟宾语时需要加介词on或upon，故本题应选B，insist upon sth.意为“坚持某事物”。
11.
A in
B while
C when
D before
答案:A
[考点] 词语搭配题
[解析] while和when都是连词，后面应该跟从句或者分词的结构，故排除。before和in为介词，但是before意为“在……之前”，不合题意，所以应选A，in use意为“在使用过程中”。
12.
A customer
B buyer
C merchandise
D salesman
答案:D
[考点] 逻辑推理题
[解析] 根据后半句中“to help the buyer get...”可推知这里表示“作为一名销售人员，你的作用是帮助消费者获取……”，故应选D。
13.
A for
B beyond
C above
D against
答案:A
[考点] 词语搭配题
[解析] for one"s money是一个固定短语，表示“某人所需要的，对某人正合适的”。
14.
A stresses
B display
C emphasize
D mentioned
答案:C
[考点] 语法结构题
[解析] 本篇所用时态为一般现在时，且结合本句中从句主语为you，所以在这里应用动词原形，故排除A、D。B项display意为“显示”，不如C项emphasize(强调)更符合句意，故选C。
15.
A help
B service
C personality
D repair
答案:B
[考点] 逻辑推理题
[解析] 空处与product(产品)是并列的关系，由此可推出应选B，service(服务)。本句意为：当你强调你的产品或服务的独特之处时……。
16.
A merchant
B salesman
C future
D merchandise
答案:D
[考点] 逻辑推理题
[解析] 本句是一个同位比较结构，空处和前面的people形成对应关系，在本文语境中与人相对应的应该是merchandise(商品，货物)，故应选D。
17.
A attraction
B contact
C ability
D traveling
答案:B
[考点] 逻辑推理题
[解析] 结合本句句意以及前面的invite visitors可推出此处应选B，personal contact意为“个人接触，亲自接触”，符合题意。
18.
A with
B through
C by
D on
答案:A
[考点] 词语搭配题
[解析] get in touch with...是固定搭配，意为“接触……，和……联系”。
19.
A out
B in
C across
D letters
答案:B
[考点] 词语搭配题
[解析] drop in意为“顺便走访”，在这里表示“去办公室拜访他们”。
20.
A disinterest
B cheat
C fool
D benefit
答案:D
[考点] 词义辨析题
[解析] 四个选项的意思分别为：disinterest：不关心，无兴趣；cheat欺骗；fool：戏弄，欺骗；benefit；对……有益。根据句意可知应选D。