第三节　公司简介常用表达

企业简介主要属于“呼唤鼓动类”语篇，但同时兼有“信息类”语篇的特点。企业简介的语言与市场营销紧密结合，力求准确、平实、简明、精炼，运用专业术语和习惯用法，注意科学性和逻辑性，又要考虑公关写作的具体要求，尽量真实准确，提供实质性信息。针对这些内容，一般有以下这些常见固定的用词或程式化用语。

（一）关于公司的创立及历史的常用表达

● be established in ...创建于……

● be founded in...创建于……

● From its establishment/foundation 自成立以来……

● be established as… 成为……

● be incorporated...合并于……

● be involved in....涉及……

● be listed as the....被列入（跻身于……）

● be （originally）located in...（最初）位于（坐落于）……

● stand/lie in 坐落于……

● B grew out of A； the predecessor of B is A　A公司是B公司的前身

● Year XXX saw/witnessed a merger with　 XXXX年某公司与另一公司合并

● XXX had emerged as a frontrunner in….成为……领跑者

● XXX continues its expansion plans　 公司继续扩张

● XXX diversified and added … to its product range　XXX公司实行多样化经营，产品系列中增加了……

（二）关于公司的业务经营范围及规模的常用表达：

● Chief products are… 主要产品有……

● XXX operates… 设有……

● have a general assets of...annual turnover ...and annual trading value...拥有资产总额……，年销量……，年贸易额……

● manufacture a wide range of...生产一系列的……

● It has over 200 full-time employees with a fixed asset of RMB 50 million and an output of more than 10，000 metric tons in 2007.

公司拥有员工200多人，固定资产5 000万，2007年度产量超万吨。

● A now owns a total asset of RMB 107 million， producing 5，580，000 meters of automobile fabrics annually with a yearly sales revenue of RMB 100 million.

A公司现有总资产1.07亿元，年生产汽车装饰布558万米，年销售收入1亿元。

● engage in， handle a large range of business including ...主要经营……

（三）关于公司的管理理念的常用表达：

● 奉行……，坚持……原则；以……宗旨：hold/abide by the principles of...， adhere to the aims of...， follow the tenet...， based by the motto of the company， with the enterprise spirit of...

● 以……为准则　pursue the principle …

● 信守质量第一，热爱大自然，坚信健康来自太阳。… putting quality first and maintaining our passion for nature and its healthy gifts from the sun.

● 公司倡导“以人为本”的企业文化理念，充分关注员工及社会公众的安全、健康及福利。

The company advocates the philosophy of “Putting People First” and shows great concern for the safety， health and welfare of its employees and of the public.

● ……塑造出安全、绿色的能源企业形象。…projecting itself as a safe and environment-friendly energy company

● ……积极投入社会公益事业 …take an active part in public welfare undertakings

（四）关于公司的获奖或受其他机构认定的常用表达：

● A has been recognized for … A 在……方面受到社会的广泛认可

● Certified Supplier Quality Award 品质认证供应商

● Supplier Diversity Partnership Award 供应商多样性合作伙伴奖

● Outstanding Service and Support Award 卓越服务与支持奖

● Corporate Citizen Award 企业公民奖品

● Corporation of the Year 年度最佳企业奖

● Most Admired Companies 最受尊敬企业

● 80 People， Events ＆ Trends that Shapes HR　影响人力资源的80人、活动及发展趋势

● Placed on xx magazine’s xx list 入选xx杂志

● Is ranked xx on xx list for xx： be ranked...which were the top three跻身前三甲

● Received xx Award for xx 因……获得xx奖

● Was honored with xx Award for xx因……获得xx奖

● 获得金奖： be awarded the gold prize

● 最受欢迎产品奖：be awarded most welcome goods

● Earned the company a ranking on xx list of xx 公司取得xx排名

● Placed on xx rankings for xx 因……名列

● Was named xx for xx： be named one of the world’s 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory 被世界品牌实验室命名为世界最具影响力的100个品牌之一

● 通过ISO9002 质量认证： gain/obtain/be granted the Certificate of ISO9002 International Quality System； complete the certification of ISO9002 International Quality System； has been approved with ISO9002/ has been ISO9002 approved/

● 优质企业： qualified enterprise

（五）关于公司的“口号”和合作呼吁的常用表达

● 为了用户满意，

● 为了股东利益，

● 为了社会和谐。

　　For the satisfaction of our customers，

　　For the interest of our shareholders，

　　For the harmony of our society.

● 质量第一，信誉第一，服务至上，平等互利。

　　Quality Primacy， High Reputation； Service Supremacy， Equality and Mutual Benefit.

● 本公司全体同仁竭诚为各界服务。

　　Our corporation will provide thorough services.

● 真诚期待与各界人士携手合作，共创辉煌！

　　We look forward to creating a brilliant future with the joint efforts of friends from all walks of life!

● 公司本着“关怀、事业、分享”的企业文化和“信誉第一、客户至上”的企业宗旨，竭诚与国内外广大客商携手共进，共创美好未来。

　　Adhering to its organizational culture of “care， cause and share” and its service philosophy of “best reputation and customer priority”， xxx Company would like to cooperate with its partners from both home and abroad to create a more prosperous future.