全屏显示专题章节

In order to encourage businessw ith the buyer，sometimes the seller needs to accepta counteroffer. However，the acceptance usually comesw ith a premise. In most cases，the sellermay ask the buyer to increase the order quantity.

II. Additional notes:

1. reduce v.减少，降低

1) reduce a price by...将价格降低多少

To meet your request，we are prepared to reduce our freight by 3%.

为满足你方要求，我方准备将运费降低百分之三。

2) reduce a price to...将价格降低到多少

To be more competitive，you should try to reduce your price to the bottom w ithout sacrificing the quality.

为了更有竞争力，你方应尽量在不影响质量的前提下将价格降至最低。

reduction n.减少，降低

make a reduction of...% in price把价格降低多少

You are requested to make a reduction of 10% in your price to attractmore customers.

为了吸引更多客户，请你们降价百分之十。

The shop sold some items at a huge reduction.

该商店大幅度降价出售一些商品。

2. reasonable price合理价格

与价格有关的词组:

average price平均价格

competitive price竞争价格，有竞争力的价格

current price时价，现价

discount price折扣价

exceptional price特价

favourable price优惠价格

gross price毛价，总价

wholesale price批发价

lowest price最低价

3. to meet you half way各让一半，折中处理类似的表达方式还有:

to meet each other half way

to both go half way to meet each other

to go fifty-fifty and close the gap

4. at an early date尽早地，早日地，立即

Sim ilar expressions:

at your earliest convenience

III. Chinese version of the letter:

我们于今天收到贵方7月26日来函，要求我们将5万件男式衬衫的报价降价10%。

我们感到遗憾的是贵方认为我们的价格高。正如我们上封信所讲的，我们的产品因为质量优良、价格优惠在许多国家大受欢迎。我们所有的价格都是经过认真计算的并且降到了极限，我们已经以这样的价格与许多不同国家的买主达成了大量的交易。

然而，为了促进与贵方的交易，我们准备与你方各让一半，再将我们的价格降低5%。这是我们能报的最低价格，我们希望贵方可以接受。

我们期待早日收到贵方订单。

IV. Key to exercises:

1. Fill in the blanksw ith the proper form s of the follow ing expressions:

1) w ithout delay 2) make a reduction 3) being unable 4) to 5) at a price 6) stand 7) regrettable 8) in view of

2. Translate the following sentences into English:

1) If your customers are interested in any other types，please do not fail to let us know.

2) As you perhaps know，demand for this product is rather heavy w ith the result thatwe are unable to make you an offer at present.

3) As soon as fresh supplies come up，we shall not fail to contact you.

4) Aswe are fully committed at thismoment，we suggest that you contact our Shanghaioffice who also supplies sim ilar products for export.

5) We take this opportunity it thank you for your efforts in pushing the sale of our products.

6) We have to point out that your price is so high that no business can be concluded on that basis.

7) We regret that we cannot supply you w ith the goods required ow ing to shortage of raw materials.

8) In order to close the deal，we are prepared to meet you half way.

3. M ultip le Choice:

1) c 2) a 3) b 4) a 5) c 6) d 7) d 8) b 9) c 10)b

V. Optional reading:

It is a great pleasure to receive your first order for 60 dozen Ted Bear，Article No. TB397. We are glad to have your name included into the list of our loyal customer.

In an effort to m inimize shipping and handling costs，we have established US$10，000 as the minimum account for every order. The savings that result from the regulation are passed onto our customers. We are sending you a hard copy of our current catalog by air mail. When you go through the details，we are sure that you will find many popular items that sells fast in your local market.

If you can increase your order to US$ 10，000 or more，we w ill be delighted to process it immediately and ship it as required. Alternatively，you can pay an additional$ 200 as our handling charge and keep your order unchanged.

Please let us have your early decision.

很高兴收到你方60打货号No.TB97毛绒玩具熊的首次订单，并已将贵公司列入我方忠诚客户的名单。

为了尽量降低装运和操作过程的费用，我方规定每单最低金额为1万美元，由此节省的费用转移给客户。我方将空邮寄去我最新商品目录的复印件一份。你方详阅后肯定能找到许多你地市场畅销的商品。

如能将你方订单金额增加到1万美元以上，我方将乐于立即加工，并按要求装运。或者，你方可以支付200美元的额外操作费，保持原订单不变。