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A fter receiving the counter-offer from the buyer，the seller found it quite unrealistic to close the deal on such terms. The seller declined the offer by telling the prevailing market conditions in order to persuade the buyer to accept the previous offer.

II. Additional notes:

1. persuade v.说服

1) to persuade sb. to do sth.

We regretwe have not been able to persuade the end-users to accept a substitution.

2) to persuade sb. into+ gerund

We regretwe have not been able to persuade the end-users into accepting a substituation.

We are trying to persuade them to buy/into buying a trial shipment.

2. while: subordinating conj.虽然introducing an adverbial clause of concession having the same meaning as“although”(引出让步状语，含有“对照”或相反的意思)

While we appreciate your order，we very much regret that the quality reguired is in short supply.(虽然，尽管)

= Although/in spite of the fact thatwe appreciate your order...

While we admit that the problem is difficult，we don't agree that they cannot be solved.

(We may change the complex sentence into a compound one，e.g.We appreciate your cooperation...but(we) regret to say....The compound sentence is lessm ild in tone than the complex one.)

3. entertain v.考虑(引申为可接受)

They cannot entertain your proposal because it does not seem workable.

They would not entertain any price lower than RM B 500 per ton.

Ourmanager entertained the guest to dinner.

Note the difference among:entertain，consider，and accept.

entertain= ready to consider

accept= consent to sb.offered

consider= think about sth.

4. abovementioned ph.a.上述的

the abovementioned article(s)

the article(s) mentioned above

加上定冠词可作名词:the above-mentioned

above-mentioned的反义词为:under-mentioned

也可写作:undermentioned

5. ruling a.现行的

ruling price与current price，going price，present price，prevailing price及prevalent price等意思基本相同，中文均为现行价格。

The ruling/prevailing price remain strong.

Their ruling price for thismaterial is...

他们这种材料的现行价格是……

6. There is very little likelihood of...没有可能……

likelihood= probability= possibility

There is no/little likelihood of our being able to better the price.

我们没有可能在价格上再作让步。

In all likelihood，orders for these productswill increase.

对此类商品的订货十有八九要增加。

7. foreseeable a.可以预见的

We do not think business prospects are unfavorable in the foreseeable future.

8. in your interest为了你方的利益

类似的表达方式还有:

for your advantage为了你方的利益

This suggestions ismade in your interest concerned.

9. w ithout(any) delay尽快地，立即

类似的表达方式还有:

The soonest possible/as soon as possible.

We would suggest that you accept our offer w ithout any delay.

建议你方接受我方报盘勿误。

III. Chinese version of the letter:

感谢你方九月三日来函，但很报歉我们不能考虑你方提出对上述商品按每公吨1 220美元CIF鹿特丹的还盘。

我们必须指出你们的出价显然与现行市场价格不符，因为在你们临近国家的其他买主正在按我方所报价格大量购买。供你方参考，我们愿指出，市场价格坚挺有上涨趋势并且在可预见的将来不太可能有任何明显变化。

鉴于上述原因，为了你方利益建议你们接受我们所报价格，即每公吨1 300美元，勿误。

IV. Key to exercises:

1. Choose the appropriate words in the parenthesis:

1) entertain 2)in 3)w ith，ruling 4) accept 5)being

2. Com p lete the follow ing sentences in English:

1)We have been informed in your letter of March 20that you are unable to entertain our offer.

2) We very much regret that your bid is out of line with the ruling market price.

3)Many customers in our neighboring countries have asked us to approach you for offers.

4)In view of the above，we recommend your early acceptance.

5) Indications show that themarket is firm w ith an upward tendency.

6) We hope that in your own interest you w ill accept our offer w ithout delay.

7)We have to point out that the quality of the shipped goods does notmeasure up to the contracted standard.

8)We very much regret that we have to w ithdraw ouroffer since we have so far not heard anything from you.

3. Translate the follow ing into English:

We have noted your letter of the 1st October regarding the captioned goods and very much regret that our offer has not been accepted.

We have to point out that your counter-offer is obviously on the low side. The pricewe offered is entirely in line w ith themarket level and has been acceptted by many customers.

However，we now agree in your interest to renew our offer till the end of this month and recommend that you cable us your confirmation without delay.

V. Optional reading:

Thank you very much for your reply to our inquiry. We have studied your offer w ith our clients and we have to say your price is too high to be acceptable. We w ish to place regular orders w ith you in large quantities，but such a high price makes it impossible for us to do so，as itw ill leave us little profits. To conclude the deal，we suggest that you reduce the price by 10%.

We hope you w ill consider our proposal and look forward to your favorable news.

非常感谢你方回复我们的询盘。我们与客户研究了你方的报盘。但是我们不得不说，你方报盘的价格太高，以致不能考虑。

我们希望定期向你方大量订货。但是如此高的价格使我们不可能这样做，因为这个价格使我们没有利润。为了达成这笔交易，我们建议你方降价10%。

希望你方考虑我们的建议，并收到合意的消息。