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This letter is from the seller to the buyer refusing the buyer's request ofmaking a substantial reduction in the price offered. The tactics used are to emphasize the superior quality and that products are really worth the price. However，the seller did make a small concession in order to bring the business to a successful conclusion.

II. Additional notes:

make a concession to对……让步

The sellermade a concession in price.

卖方在价格方面作出了让步。

2. be of the opinion认为

类似的表达方式还有:

In our opinion，...

Our opinion is that...

It is our opinion that...

We are strongly of the opinion that price is not the only determinant of business.

我们坚持认为价格不是交易唯一的决定因素。

3. Desirous aswe are to expand...

尽管我们渴望扩大……

相当于:Although we are desirous to expand...

Much aswe desire to expand...

While we are desirous to...

However desirouswemay be of opening up businesswith you，we regret thatwe cannot grant the reduction you asked for.

尽管我们渴望与你方进行交易，但是很遗憾我们无法满足贵方减价的要求。

Although we are desirous of starting businessw ith you，we are regretful thatwe are unable to

allow the reduction as requested.

尽管我方渴望与你方开展业务，然而很遗憾我们无法按照你方要求减价。

Though we have the desire of expanding businesswith you，we are regretful thatwe are not in a position to accept the counter-offer you made.

尽管我们愿意扩展与你方的业务，我们很遗憾无法接受你方的还盘。

4. to meet you half way与你方各让一半，折衷处理

类似的表达方式还有:

to meet each other half way

to both go half way to meet each other

to go fifty-fifty and close the gap

III. Chinese version of the letter:

承蒙你方在十月二十二日函中告知，我方所报上述商品的价格太高以致无法进行交易，因为你方所得日货报价比我方所报价格低10%。

虽然我方对你方所说情况并不怀疑，但我们认为其他产品质量无法同我方产品相比。尽管我们渴望与你方扩大业务，但很遗憾，我们不能接受你方的还盘，甚至不能折中处理。我们最大限度也只能把我们先前的报价减低2%。

希望你方能使你们的用户着眼于我们产品的优良质量。盼不久收到你方答复。

IV. Key to exercises:

1. Fill in them issing words and then translate into Chinese:

如你方能把数量增至五千件，我们将在价格上予以减让。

我想请你注意该货质量优于其他产品。

我方准备保留该报盘至本月二十五日有效。

兹谈及你方三月十六日报盘。

我方许多客户要求我方向你方联系报盘。

如你方能减价百分之一，我方有把握为你方获得大量订单。

如我方在此期间不见你方来信，我们就撤回该报盘。

上述报盘以我方最后确认为准。

2. Comp lete the follow ing sentences:

1) that your price is too high to work on.

2) If you are in a position to make offers，

3) We are of the opinion that

4) the quality of othermakes does notmeasure up to that of our“Seagull”Brand products.

5) We feel regretful

6) The bestwe can do is

7) many of our clients are desirous to expand their businesswith you.

8) If you can make a reduction of 2% in your quotation，

3. Translate the follow ing sentences into English:

1) We find that your counter-offer is hardly acceptable.

2) We cannotmake any further reduction in the price quoted.

3) You can hardly imagine how desirouswe are to expand businessw ith you.

4) If we can meet each other half way，there will be possibility of concluding business.

5) We have never doubted about the quality of your products.

6) We have to point out that the quality of the goods ex s.s.“Red Star”does notmeasure up to the contracted standard.

7) We feel regretful that you failed to direct the attention of your users to the quality of the products.

8) If you can make a further reduction of 2%，your price w ill be competitive enough.

V. Optional reading:

We have duly noted your letter of June 13，in which you informed us that our price for Art. No.YT-3820 is too high to be acceptable.

We regret having to point it out that there is no possibility of our reducing the price to your indicated level as the costs of raw materials have risen a lot since April and we have to adjust our prices accordingly. But even w ith the increase，our prices are still lower than those from other competitors in the same line. Furthermore，we would like to draw your attention to the fact that the price w ill go up further ow ing to the present large demand. We would suggest in your interest that you accept our offer w ithout delay.

Please take the above into careful consideration and fax us your order as early as possible.

我们如期收到你方6月13日来函，在信中你方通知我们YT－3820型号的商品价格太高，无法接受。

我们遗憾地指出，由于自4月以来原材料价格涨幅很大，我们为此相应地调整了价格，不可能将价格降到你方指出的水平。但是，尽管我们价格增长了，但是仍然比同类产品其他竞争者价格低。此外，我们提请贵方注意的是价格由于目前大量需求将进一步上涨。我们站在你方角度建议你方立即接受我方报盘不误。